24/04/2024
When training content is designed carefully by professionals who are trained to use language strategically, online training will do more than transmit instructional material. Expert content strategy can transmit information implicitly, relaying company values and attitudes toward employees. By engaging the person on the other side of the machine, this strategic content can create what we call the Loyalty Effect.
The Loyalty Effect arises from holistic design choices. It happens when the user of digital content recognizes that care has been taken to engage them on a personal level. The experience may be mediated by a machine, but the exchange is between themselves and other people.
To read more about the components of the Loyalty Effect, have a look at https://technicallywriteit.com/employee-training-loyalty/