09/04/2026
.irishcocktails reflects a modern Irish culture that is confident, expressive, and grounded in the present. Working closely with , founder of Altered State Drinks and Dublin Cocktail Lab, we translated his vision for a new kind of Irish cocktail experience into a brand that feels progressive, flavour-forward, and full of character.
Inspired by the tradition of the Seanchaí, each drink is positioned as a story waiting to be shared. The designs draw from the Irish landscape. Waves, cliffs, fog, stone, sky, and fire are expressed through abstraction rather than cliché. Movement, texture, and atmosphere lead, creating something instinctive and sensory.
At the heart of the identity is a shape-shifting icon inspired by the Púca. It appears across the range, adapting to each flavour as a subtle nod to folklore and transformation. Layered imagery reflects the depth and adventure in the cocktails themselves, with ingredients like wild Irish pine, foraged dillisk, verbena and wild citrus alternatives informing both flavour and visual tone.
Bold compositions and a stripped-back structure give the cans strong shelf presence. Sophisticated but unpretentious, grown-up but still playful. The work captures a moment of cultural shift, a growing confidence in Irishness expressed in a way that feels current, creative, and self-assured. Our role was to shape Karl’s vision into a striking, contemporary design system that tells a story in every can and reflects this new energy.
