The Digital Loft

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The Digital Loft The Digital Loft: Where Lifestyle Meets Digital! We design sophisticated strategies and create captivating content. Sister agency of

Crafting results-driven strategies and digital experiences in the lifestyle sector. We are digital strategists with great taste and a love for analytics. An extension of your internal team, we create a desire and growth for both emerging and established brands. Strategy

Brand Development
Brand Positioning
Brand Story + DNA
Consumer Acquisition Strategy
Content Planning
Digital Strategy
Influencer Strategy
Influencer Negotiation
Messaging + Storytelling
Paid Media Plan + Buying
Paid Social
Social Media Audit
Social Media Strategy
Social Media Management
Social Media Marketing
SEO + SEM
Website Audits

Branding

Art Direction
Brand Bible Creation + Guidelines
Design Studio Graphic Design
Logo Design
Marketing Collateral
Packaging Design
Presentations + Toolkits

Content Creation

Advertising + Campaign
Copywriting
Design Studio
Editing + Post
Flatlay Creation + Editorial Photography
Motion Graphics
Videography
Social Media Content Creation
Website consultancy

Digital Discovery Workshops

Individual
SME’s
Corporate

17/10/2026

We paid a visit to the Rimmel Match Perfection event for a beauty team talk ⚽️

💙

Introducing Mood Stones 🪨✨ the new fragrance trio from Kylie Jenner.⁠⁠To mark the launch, Kylie Cosmetics activated its ...
14/08/2026

Introducing Mood Stones 🪨✨ the new fragrance trio from Kylie Jenner.⁠
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To mark the launch, Kylie Cosmetics activated its first-ever paid influencer marketing campaign in the Irish market, creating a major milestone for the brand locally.⁠
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The campaign partnered with 3 carefully selected Irish creators, with each creator aligned to one of the three unique Mood Stones fragrances. Each fragrance brought its own distinct personality, story and mood, allowing every creator to showcase a different side of the collection through their own style and content.⁠
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This marked a key step for the brand in Ireland, using paid creator partnerships for the first time to build local relevance, awareness, and bring the Mood Stones launch to life through Irish voices ✨

A few quiet shifts are shaping how Instagram works right now.⁠⁠Views are becoming more important than likes, talking-hea...
27/03/2026

A few quiet shifts are shaping how Instagram works right now.⁠
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Views are becoming more important than likes, talking-head Reels are dominating feeds, series formats are driving consistency, and carousel posts can now be refined after publishing.⁠
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Small changes, but they say a lot about where the platform is heading.

A new generation has discovered JFK Jr. and Carolyn Bessette Kennedy.⁠⁠From tortoiseshell headbands to slip dresses, Car...
26/03/2026

A new generation has discovered JFK Jr. and Carolyn Bessette Kennedy.⁠
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From tortoiseshell headbands to slip dresses, Carolyn’s minimalist 90s style is everywhere again, especially across TikTok where creators are recreating her looks and mood boards.⁠
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Brands are already tapping into the moment too, with Rhode casting Sarah Pidgeon, who plays Carolyn in the new Love Story series. But the influence has never really disappeared. Campaigns like Sporty & Rich’s 2023 shoot inspired by the couple show that their influence has never really disappeared, continuing to reference the effortless, classic minimalism Carolyn embodied.⁠
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If anything, the current resurgence just proves how timeless that aesthetic is, and we can expect to see more of it quietly filtering through fashion in the months ahead.

Film has shifted fashion before. When a strong visual mood lands, brands respond. With Wuthering Heights on screens, its...
13/02/2026

Film has shifted fashion before. When a strong visual mood lands, brands respond. With Wuthering Heights on screens, its romantic gothic tone feels primed to influence darker palettes, lace detailing and richer beauty looks.⁠
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Lace is already filtering into high street edits, and makeup is leaning moodier after seasons of polished minimalism. So the real question is: could this be the beginning of the end for the clean girl era?

Every year, brands step onto the biggest stage in advertising. Only a few create moments that live far beyond game day.⁠...
02/02/2026

Every year, brands step onto the biggest stage in advertising. Only a few create moments that live far beyond game day.⁠
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From Apple’s 1984 to Nike’s cinematic storytelling, Budweiser’s cultural one-liners, and modern moments with Pepsi, these campaigns didn’t just run once, they stuck.With this year’s Super Bowl ads already starting to roll out, expectations are high.⁠
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Sorry in advance if we have gotten whasssupp into your head 🤭

Happy Sunday ✨⁠⁠Kris Jenner selling creatine… did anyone have that on their bingo card?⁠A round-up of campaigns we loved...
25/01/2026

Happy Sunday ✨⁠
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Kris Jenner selling creatine… did anyone have that on their bingo card?⁠
A round-up of campaigns we loved this week⁠
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Which one’s your favourite? 🤍

Drama aside, this was a really interesting moment for reactive marketing. A couple of brands managed to acknowledge what...
23/01/2026

Drama aside, this was a really interesting moment for reactive marketing. A couple of brands managed to acknowledge what everyone was already talking about, without forcing it or turning it into a fatiguing trend grab. Have you spotted any other brands doing this well?⁠
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PS. Someone please leak the wedding dance!!

Address

68 Leeson Street Lower
Dublin 2

Opening Hours

Monday 8am - 7pm
Tuesday 8am - 7pm
Wednesday 8am - 7pm
Thursday 8am - 7pm
Friday 8am - 7pm

Telephone

016424199

Website

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