The Brand Fans. Independent Sponsorship Intelligence.

Name: The Brand Fans. Independent Sponsorship Intelligence.
Address: Dublin, IE
Telephone: +353871232244

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The Brand Fans. Independent Sponsorship Intelligence.

We believe in the power of sponsorship and cause marketing to create long-term powerful connections. We make sponsorship work and we have the tools to prove it!

We create emotional brand experiences through sponsorship and cause marketing that deliver long-term connections and market leading return on investment.

11/05/2026

Speaker announcement 🎤

We’re pleased to see Sophie Morris, ESA Chair, confirmed as a speaker at ESA Event Dublin this June.

Sophie will present the 2026 ESA Sponsorship Trends, exploring some of the key themes and developments shaping the sponsorship industry.

Join us at Croke Park on Thursday 11th June.

🎟️ https://sponsorship.org/esa-event-dublin-2026/

The Brand Fans, Independent Sponsorship Intelligence - We believe in the power of sponsorship, and we have the tools to prove it works.

08/05/2026

25–34s are the most likely age group to attend live sporting events ⚽

As attention turns towards the World Cup, this audience will play a key role in shaping the in-stadium atmosphere — and how brands show up within it.

Understanding who’s in the crowd is key to delivering sponsorship that resonates.

Source: Overdog Marketing

The Brand Fans, Independent Sponsorship Intelligence - We believe in the power of sponsorship, and we have the tools to prove it works.

06/05/2026

Women’s sport continues to strengthen its position in 2026.

What was once seen as a rising opportunity is now becoming a core part of sponsorship strategies, with brands recognising its ability to deliver meaningful engagement and long-term value.

There’s more driving this shift than meets the eye.

Explore the full trends and insights by becoming an ESA member 👉 https://sponsorship.org/join-esa/

The Brand Fans, Independent Sponsorship Intelligence - We believe in the power of sponsorship, and we have the tools to prove it works.

05/05/2026

Speaker announcement 🎤

We’re delighted to announce Mike Grumbridge, Managing Director, and Gareth Hall, Director of Growth at Sid Lee Sport, as speakers at the ESA Event Dublin this June.

Sid Lee Sport delivered the Tommy Hilfiger x F1 The Movie campaign, recognised at the 2026 ESA Awards — with Mike and Gareth set to share insights from the work.

Join us at Croke Park on Thursday 11th June to hear more.

https://sponsorship.org/11-june-esa-event-dublin-2026/

The Brand Fans, Independent Sponsorship Intelligence - We believe in the power of sponsorship, and we have the tools to prove it works.

01/05/2026

ESA Breakfast with Think Beyond is taking place on Tuesday, 5th May 🎟️

Join the sponsorship community in London for a morning session exploring the role of purpose in sponsorship — what works, what doesn’t, and where it adds real value.

Hear from industry leaders including Giulia Mazzia (Chelsea FC), Oliver Meade (Think Beyond), Sally Moore (Sage) and Tanya Townsend (Three Ireland).

📆 Tuesday, 5th May
📍 Knight Frank Head Office, 55 Baker Street, London
⏰ 08:30 – 10:30 BST

Free for ESA members.

Register here: https://sponsorship.org/esa-breakfast-with-think-beyond-whats-the-point-of-purpose-in-sponsorship/

The Brand Fans, Independent Sponsorship Intelligence - We believe in the power of sponsorship, and we have the tools to prove it works.

27/04/2026

A big day at the Aviva Stadium 🏉🇮🇪

The Energia All-Ireland League Men’s and Women’s Finals took place at the weekend, with both finals sharing the Aviva stage for the third time.

A great occasion for the league and a strong showcase across both competitions, supported by Energia’s continued commitment to Irish rugby.

Congratulations to all teams involved and to Lorna Danaher, Amy O’Shaughnessy and Geoff Codd at Energia. 👏

📸 Credit: irishrugbygrassroots (Instagram)

The Brand Fans, Independent Sponsorship Intelligence - We believe in the power of sponsorship, and we have the tools to prove it works.

24/04/2026

Here’s another insight ahead of the World Cup ⚽️

Around 35–40% of football fans expect brands to listen to feedback, now ranked as the third most in-demand behaviour.

For sponsorship, it highlights a clear shift towards two-way engagement, not just brand messaging.

Source: Overdog Marketing

The Brand Fans, Independent Sponsorship Intelligence - We believe in the power of sponsorship, and we have the tools to prove it works.

22/04/2026

Want your sponsorship to deliver real impact? It starts with planning ✅

A clear strategy, defined audiences, and aligned objectives make all the difference.

The Brand Fans, Independent Sponsorship Intelligence - We believe in the power of sponsorship, and we have the tools to prove it works.

21/04/2026

Speaker announcement 🎤

We’re delighted to announce Richard Sceats, Brand, Partnerships & Experiential Marketing Manager at Canon EMEA, as a speaker at ESA Event Dublin this June.

Canon’s World Unseen campaign, created in partnership with RNIB, has set a new benchmark for accessible and inclusive sponsorship. The campaign was also awarded the prestigious ESA Sponsorship of the Year at the 2026 ESA Awards.

Join us at Croke Park on Thursday 11th June to hear more.

https://sponsorship.org/11-june-esa-event-dublin-2026/

The Brand Fans, Independent Sponsorship Intelligence - We believe in the power of sponsorship, and we have the tools to prove it works.

20/04/2026

The Republic of Ireland Women’s team took on Poland at the Aviva Stadium on Friday in their UEFA Women’s European Qualifier 🇮🇪⚽

A 1–0 win for Ireland — great to see international fixtures taking place on home soil.

The Brand Fans, Independent Sponsorship Intelligence - We believe in the power of sponsorship, and we have the tools to prove it works.

17/04/2026

A great morning at the ESA Awards Winner Showcase Event yesterday 🙌

Brilliant to hear directly from the teams behind this year’s winning campaigns and gain insight into what’s driving impact across sponsorship.

Thanks to ESA Ireland and Bord Bia for hosting.

The Brand Fans, Independent Sponsorship Intelligence - We believe in the power of sponsorship, and we have the tools to prove it works.

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Telephone

+353871232244

Website

http://www.thebrandfans.com/

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