The Brand Fans. Independent Sponsorship Intelligence.

The Brand Fans. Independent Sponsorship Intelligence. We believe in the power of sponsorship and cause marketing to create long-term powerful connections. We make sponsorship work and we have the tools to prove it!

We create emotional brand experiences through sponsorship and cause marketing that deliver long-term connections and market leading return on investment.

Women’s sport continues to reach new heights 📈 ⚽️🏉Global revenue is projected to surpass $3 billion in 2026 — marking an...
10/06/2026

Women’s sport continues to reach new heights 📈 ⚽️🏉

Global revenue is projected to surpass $3 billion in 2026 — marking an incredible 340% increase since 2022.

As audiences grow and visibility increases, brands are continuing to invest in women’s sport with greater confidence, recognising the value, engagement and long-term potential it offers.

The momentum behind women’s sport shows no signs of slowing down.

Stats via HerSport / Deloitte.

The Brand Fans, Independent Sponsorship Intelligence - We believe in the power of sponsorship, and we have the tools to prove it works.

Almost 40% of 24–44s say they’re more likely to purchase from a brand that sponsors their team ⚽Compared to just 22% of ...
08/06/2026

Almost 40% of 24–44s say they’re more likely to purchase from a brand that sponsors their team ⚽

Compared to just 22% of 55–64s, younger audiences continue to show a much stronger connection between sponsorship and purchasing behaviour.

As attention builds towards the World Cup, the value of authentic sponsorship alignment has never been clearer.

Source: Overdog Marketing

The Brand Fans, Independent Sponsorship Intelligence - We believe in the power of sponsorship, and we have the tools to prove it works.

Final chance to join the sponsorship community at Croke Park 🎟️ESA Event Dublin takes place this Thursday, bringing toge...
05/06/2026

Final chance to join the sponsorship community at Croke Park 🎟️

ESA Event Dublin takes place this Thursday, bringing together leading brands, rights holders and industry experts for a morning of insight, discussion and networking.

Hear from Marketing Institute of Ireland AIM Award winners Shane McGonigle, Stephanie Bell, Caroline Hutchinson and Tom Noonan as part of the winners panel.

The event will also feature an expert panel on the power of live experiences in sponsorship with Jake Brown, Lorraine McCormack, Michael Pring and Tanya Townsend.

If you haven't secured your place yet, now is the time.

Get your tickets here: https://sponsorship.org/11-june-esa-event-dublin-2026/

The Brand Fans, Independent Sponsorship Intelligence - We believe in the power of sponsorship, and we have the tools to prove it works.

A look back at two years of Leinster Rugby at the Aviva Stadium 🏉With the RDS redevelopment ongoing, the Aviva has been ...
03/06/2026

A look back at two years of Leinster Rugby at the Aviva Stadium 🏉

With the RDS redevelopment ongoing, the Aviva has been home to some memorable Leinster moments over the past two seasons.

Big thanks to Gary Nolan and Anouk Espiasse for their support, it has been huge privilege to support the team at Leinster Rugby.

The Brand Fans, Independent Sponsorship Intelligence - We believe in the power of sponsorship, and we have the tools to prove it works.

ESA Event Dublin takes place next Thursday at Croke Park 🎟️The event will bring together the sponsorship community for a...
01/06/2026

ESA Event Dublin takes place next Thursday at Croke Park 🎟️

The event will bring together the sponsorship community for a morning of industry insight, discussion and networking, featuring leading brands, rights holders and award-winning campaigns.

There’s still time to secure your place.

Get your tickets here: https://sponsorship.org/11-june-esa-event-dublin-2026/

The Brand Fans, Independent Sponsorship Intelligence - We believe in the power of sponsorship, and we have the tools to prove it works.

The countdown to ESA Event Dublin is on 🎟️Taking place at Croke Park on Thursday 11th June, the event brings the sponsor...
27/05/2026

The countdown to ESA Event Dublin is on 🎟️

Taking place at Croke Park on Thursday 11th June, the event brings the sponsorship community together to explore the trends, ideas and campaigns shaping the industry.

If you haven’t secured your place yet, now’s the time.

Free for ESA members.

Book now: https://sponsorship.org/11-june-esa-event-dublin-2026/

The Brand Fans, Independent Sponsorship Intelligence - We believe in the power of sponsorship, and we have the tools to prove it works.

25/05/2026

Strong sponsorships start with the right negotiation 🤝

At The Brand Fans, we bring over 20 years of experience across sport, music, brand ambassadors and influencers — helping brands secure partnerships that deliver real value and long-term impact.

Looking to strengthen your sponsorship strategy? Get in touch 💬 https://www.thebrandfans.com/

The Brand Fans, Independent Sponsorship Intelligence - We believe in the power of sponsorship, and we have the tools to prove it works.

Another speaker confirmed for ESA Event Dublin 🎤Roald Stene, Head of Sponsorships at SpareBank 1 Østlandet, will be join...
22/05/2026

Another speaker confirmed for ESA Event Dublin 🎤

Roald Stene, Head of Sponsorships at SpareBank 1 Østlandet, will be joining the speaker line-up at Croke Park on Thursday 11th June.

The event will bring together leading voices from across the sponsorship industry for a morning of insights, discussion and networking.

Secure your tickets 🎟️

https://sponsorship.org/11-june-esa-event-dublin-2026/

The Brand Fans, Independent Sponsorship Intelligence - We believe in the power of sponsorship, and we have the tools to prove it works.

Behind the scenes at ESA Event Oslo 🇳🇴A great morning at the Nobel Peace Center as the European and Norwegian sponsorshi...
21/05/2026

Behind the scenes at ESA Event Oslo 🇳🇴

A great morning at the Nobel Peace Center as the European and Norwegian sponsorship communities came together to explore the theme of ‘World-Class Sponsorship’.

Great to hear from ESA’s Sophie Morris, Karen Fan and Martin Prendergast, alongside Catherine O’Toole from Very and Oliver Meade from Think Beyond.

A special thanks to our hosts at the Norwegian Sponsorship Community.

The Brand Fans, Independent Sponsorship Intelligence - We believe in the power of sponsorship, and we have the tools to prove it works.

Behind the scenes at the Guinness Women’s Six Nations 🏉A look back at Ireland v Scotland at the Aviva Stadium, where Ire...
19/05/2026

Behind the scenes at the Guinness Women’s Six Nations 🏉

A look back at Ireland v Scotland at the Aviva Stadium, where Ireland secured a dominant 54–5 win 👏

A historic day at the Aviva Stadium that we were proud to support, with great engagement from Energia’s Fan Cam throughout the day.

Congratulations to Lorna Danaher and the team at Energia, along with Sean Ryan, Mallorie Ronan and Barry Cunningham at the IRFU.

The Brand Fans, Independent Sponsorship Intelligence - We believe in the power of sponsorship, and we have the tools to prove it works.

Address

Dublin

Telephone

+353871232244

Website

Alerts

Be the first to know and let us send you an email when The Brand Fans. Independent Sponsorship Intelligence. posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to The Brand Fans. Independent Sponsorship Intelligence.:

Shortcuts

Featured

Share

Category