07/10/2026
20.9 MILLION impressions. 9.1 MILLION reach. Almost 49% growth on Instagram. And 47% of Púca attendees discovering the festival through social. 💀✨
Five years after we first started working with Púca Festival , we’re VERY excited to be heading to the Digital Media Awards Ireland awards this Friday, shortlisted for Best Use of Social. 🏆 And this one means a lot. Since 2022, our team has worked to grow Púca’s social presence from a channel promoting a festival into a year-round community celebrating Irish culture, folklore, Samhain and Ireland’s incredible claim as the true Home of Halloween.
For 2025, we pushed it even further, introducing Roots, Púca’s first overarching theme, and bringing it to life through always-on storytelling, creators, behind-the-scenes access, real-time festival content, UGC and a LOT of creativity from our team.
The results speak for themselves:
✨ 20.9m impressions
✨ 9.1m reach
✨ Instagram +48.8%
✨ Facebook +24.6%
✨ TikTok +10.9%
✨ 47% of attendees discovered Púca through social
But behind every one of those numbers is a team, so a HUGE shout-out to everyone at Harris PR who has worked on Púca over the years, and especially our brilliant , Senior PR & Social Executive, who has put so much creativity, energy and care into bringing Púca to life online. 🫶. And a massive thank you to our partners at Fáilte Ireland and MPI Artists for continuing to trust us with this very special festival.
We’re already very proud of this one. But we’ll still be keeping everything crossed for Friday… 🤞🎃✨