Moondance Business Consultants

20/12/2024

As we wrap up the year, we want to say a heartfelt “thank you” to everyone who has supported us in 2024 - clients, colleagues and partners. Inspired by our sons, Ben and Tom, we’ve continued our family tradition of putting together Christmas care packages for those experiencing homelessness. Each package is filled with essentials—socks, underwear, hats, scarves, gloves, t-shirts, toiletries—and a tin of chocolates for a sweet holiday touch.

We’re proud to donate these packages on behalf of the wonderful clients we’ve worked with this year, hopefully making each one feel like a personal gift. We’ve also made a donation to the Marie Keating Foundation, where I’m honoured to serve as vice-chair, supporting the vital health initiatives they drive.

To everyone reading this: Thank you for being part of our journey. Wishing you and your loved ones a peaceful, joyful holiday season.

22/12/2022

Moondance is continuing our tradition of giving an individual Christmas gift in the name of each of our clients to a local homeless charity. Each bag has socks, underwear, hat, scarf, gloves, t-shirt, deodorant, lip balm, crisps, toothbrushes, toothpaste and most importantly a tin of chocolates as a treat.

The idea came from my son’s Ben and Tom, in their words:
“One of these gift bags has been donated in your name, so really it comes from you!”

A genuine thanks to all our clients for your business and to our Moondancing colleagues for flying the flag so well.

23/12/2021

A massive thanks to all our clients and partners for the support throughout the year. As a small firm, your business is crucial to us. We are also really grateful to our brilliant team colleagues, the “Moondancers”.
Our young sons, Ben and Tom, decided to make up a care package in the name of each client and give to somebody who is homeless and might not get something. Each of these bags have socks, underwear, hat, scarf, gloves, survival bag, wipes, deodorant, lip balm, energy bars, toothbrushes, toothpaste and most importantly a tin of chocolates as a treat.
Have a brilliant Christmas break. Next year will be great for us all.

13/03/2020

Definitely a Tale of 2 Cities: Two New Moms Return to Work — One in Seattle, One in Stockholm

Their experiences couldn’t be more different.

12/03/2020

Modern marketing: What it is, what it isn't and how to do it - some great insights

To drive growth in the digital age, marketing needs to modernize a specific set of capabilities and mindsets.

11/03/2020

Lots of articles on COVID-19, in my view this is the best one in terms of the potential commercial scenarios and Implications for business

The COVID-19 outbreak is a human tragedy and has a growing impact on the global economy. This is McKinsey's evolving take on coronavirus' business implications.

23/01/2020

This is nuts. Hopefully we are much better behaved on bank holidays over here?????Lots of People Will Check Email on Presidents Day | Time

You're actually more likely to open and reply to email

22/01/2020

Brilliant quote from Dell “[Some] CMOs have basically made a prison for themselves because they are responsible for brand. That is nonsense. We are just responsible for the systems and processes by which you measure the brand, we are all responsible for it (the brand).”

One of the jobs of Dell’s CMO since she took on the role 18 months ago has been “rightsizing” investment across her team after finding a “lop-sidedness” in the business.

17/01/2020

The UK Ad campaign of the decade is one for Aldi, not sure I agree though:

Aldi's long-running brand positioning, which tried to be a "real reflection of real life", saw off competition from brands including Channel 4 and John Lewis to be crowned consumers' favourite campaign of the 2010s.

16/01/2020

A "Service over Sales" approach is proving to be very successful for many B2B sellers.

Accenture Interactive's new B2B research reveals a path to relationship growth driven by experiences that provide more personalized service. Read more.

15/01/2020

6 brilliant questions that Leaders should always ask: Lead by Asking

Sometimes the most obvious questions are the most crucial.

10/01/2020

Succinct summary in terms of what Marketing will look like by 2030, shifting from products to frictionless services:

With 2020 upon us, everyone is talking about what will the future of marketing marketing look like? Hear marketing predictions from industry leaders.