26/06/2026
Finding the right buyer is hard.
The worst thing you can do when selling your business is take the first offer.
The second worst thing is going to market without knowing who your buyer actually is.
There are broadly four types of buyer in the Irish SME market: trade buyers (competitors or adjacent businesses), financial buyers (private equity or investment firms), owner-managed buyers (someone who wants to run a business), and management buyouts (your own team).
Each type values your business differently. Each has different motivations, different timelines, different expectations for your involvement post-sale.
A trade buyer might pay a premium because they want to eliminate a competitor or acquire your customer base. A financial buyer wants clean, recurring earnings and a clear growth story. An owner-manager buyer needs to be able to run it from day one.
Knowing which buyer type suits your business — and finding them discreetly, without tipping off your staff or customers — is most of what a managed sale process actually involves.
Chapter 5 of *The Irish Exit* covers buyer types, how to approach them, and why the highest bid isn't always the best outcome.
Free at bizmark.ie/irish-exit-ebook — link in comments, or DM me.
Free Ebook — Bizmark.ie