Brett PR and Web

06/12/2023

16/11/2023

Great pleasure working with this group, for a great cause.

24/07/2023

USP Exercise: Unique Selling Proposition for your business/venture

Have you ever struggled with identifying the unique selling proposition (USP) for your business? It can be challenging to determine what makes your business unique by simply looking at it. However, Sean D’Souza’s book “The Brain Audit” offers a solution. Instead of focusing on the past, focus on the future and what you want to create for your clients. This then becomes your USP.

For example, what I want to do at Brett PR & Web is help customers have good relationships with their market. This means building real relationships based on shared values, not just focusing on metrics of sales or marketing tactics. The reason for this is that relationships drive us as people and make life more interesting. By fostering relationships through business, we can have more interesting lives.

So, what’s your USP for your business? Or, to put it in the context of the exercise- what do you want to create for your clients / Market?

Can I help you develop it? Let me know if you’re stuck. 😊

P.S. I also found it very interesting to ask the question - 'Why' after I landed on my first round of 'wanting to create relationships for my clients'. My answer, as stated, was so that as people we can have more 'interesting lives' all round.

You might find it interesting to ask "What's the why behind what you want to create?" You might be enlightened a bit by it.
- Andrew

01/07/2023

Graphic Design. For musicians? very good. me. (Design for ? Of course)

05/06/2023

I love livin’ in the country

29/05/2023

If Ur a freelancer / in business development of some sort: this too may be good for you, if. It as content development, then - at least as FAQ’s on your website, which is handy too, in establishing expertise, credibility, etc. But it’s mostly about problem-solving, and creating content (and developing your own awareness too, and sales material to ‘show your value’ if you need to pitch to / report to- investors/ finders, etc.

26/05/2023

Using the space in Castlerea Enterprise Hub today. Good space. Nice professional feeling. Enjoyed taking some photo’s for the sales page that we developed today also used to make it easier to draft up the copy

19/05/2023

Advertising Locally, in the . -Steps

17/05/2023

Back in business. Let me know if I can help. Brett PR + Web

30/04/2019

In an era where technology makes it easy for us to access poster and website templates etc. that can make our branding 'look like' good design- we still have to think a little more deeply about the tastes and interests of our audience if we want to connect with them deeply.

This is a nice example of design work that does that.

*Photographed by phone from the public transport of Tallinn, credit to the deisgn agency responsible: PUTKA - long term partner of the festival that can be found at http://putka.ee/ and you can find more about the advertised festival on https://www.jazzkaar.ee