Bua Marketing

Name: Bua Marketing
Address: Innovation Centre, IT Sligo, Sligo, IE
Telephone: +353876748819
Rating: 5

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A digital marketing agency based in Sligo, Bua Marketing delivers digital marketing advice and services to a wide variety of clients including the Western Development Commission, IT Sligo, The Model arts centre, The Organic Centre, Cinema North West, Good4U Health Foods and Fastcom Broadband. Founded by Aoife Porter who has a background in the software and eLearning industry, she previously worked for Microsoft Ireland and eLearning company ThirdForce. Aoife Porter has a BSc in Finance, Computing & Entrepreneurship from Fiontar in DCU and an MSc in Multimedia Systems from Trinity College Dublin. Aoife Porter also has a Diploma in Digital Marketing with the Digital Marketing Institute.

2011 Award List:

Bua Marketing was shortlisted for Best Agency in the Social Media Awards 2011
Bua Marketing won the ‘Best in Digital Marketing’ category in the Dot ie Net Visionary Awards 2011

02/10/2026

G'wan boi.

From the English Market to Cork Harbour and out to the West Cork islands, Experience Cork set out to show that Cork is a place you do, not just see. We were proud to work on it with the@pure_cork and Fáilte Ireland teams. 🌊
We're proud to share that the campaign is a finalist for Best Social Media Campaign at the Cork Digital Marketing Awards taking place next Friday.

And now it's a finalist for Best Social Media Campaign at the Cork Digital Marketing Awards, taking place next Friday.

Sixteen businesses took part across Fáilte Ireland's three destination brands in Cork. The campaign films reached close to 450,000 views and earned strong coverage online and in traditional media, thanks to excellent PR support from .

A huge shoutout to Seamus and all the Pure Cork team, and to everyone on the Fáilte Ireland Cork teams, for the imagination and courage to take on such an ambitious project and see it through.

Props also to the lensmen at Islander Productions for the stunning films and photography, and to all the businesses for being heroes to work with.

Full case study at the link in bio.

01/10/2026

We keep hearing about an Irish language resurgence. Yet very few Irish brands use the language, and fewer still use it well.

So we've mapped the full picture: who speaks Irish, who wants to speak more of it and who wants to see more of it from the brands they buy. The appetite is bigger than you might think. Swipe for the data 👉

Full piece on what Irish is really worth to your brand on the Bua blog. Link in bio 👆

Tá an deis ann. Tapaidh í.

📷 CMAT: Paul Hudson, CC BY 2.0, via Wikimedia Commons

10/07/2026

We left Mullaghmore hoping we might be lucky enough to spot some wildlife. 🐬🫍🐋

What followed was one of those days that remind you why living on the northwest coast is such a privilege.

We watched what felt like hundreds of dolphins weaving around the boat, caught glimpses of minke whales surfacing offshore, passed the extraordinary silhouette of Classiebawn Castle and looked back at Ben Bulben from an angle I'd never experienced before.

Huge thanks to Declan for such a memorable trip. Their knowledge of these waters and care for the beautiful cetaceans made all the difference.

If you're looking for a way to see Sligo and Donegal from a completely new perspective, this is one we'd recommend.

16/06/2026

Last week was a busy one with our client Hawk's Rock Distillery. We hosted a drinks party and the Irish Wh***ey Association (IWA) Away Day tour at the distillery, and coordinated the wider Sligo activities for the IWA visit.

Of course, it is our privilege to continue working with Elizabeth, John, Helen, Ollie, and the wider Sazerac team on this game-changing project for Sligo.

A special shout out is due to Noel, Gavin and all at the distillery for whom no job is impossible. Their can-do attitude and professional approach to everything make doing this job such a dream.

Swipe right to see some of the detail including Aoife literally wearing her hat.

A huge thank you also to all the suppliers who made it happen:

🍽️ Drinks Party catering:
🍸 Bar:
🎶 Music: Felipe Carbonell
🌿 Styling and florals for all events: the brilliant Pippa Bamber at
🧁 IWA Away Day catering: Laura at , with beautiful branded goodies from
🏨 A huge shout-out to Vanessa and the team at for hosting us over the two days
🍫 Special thanks to chef Alan Fitzmaurice for the custom Garavogue Single Malt wh***ey chocolates made for our guests.
🍷 Fine dining at with host extraordinaire Anthony Grey
🍹 Cocktails at
🚤 A magical boat tour of the River Garavogue and Lough Gill with Alan at on Friday morning

Here's to the next adventure!

***ey

06/05/2026

Remember the magic of Love Is A Stranger this time last year? ⚡️

Well, the crew is heading back to the stunning surrounds of for another weekend of music, good people and gentle mischief from May 15–17.

They’re making a final push on tickets and it’d be lovely to see a full house this year.

Restored barns, lakeside sessions, sauna, proper food and one of the warmest festival crowds going.

Really looking forward to seeing , , Steve O’Connor, Cian Ó Cíobháin, P Disconaut and the crew from the Baltimore Fiddle Fair.

Plus pints from@thewhitehag , coffee from and food from@shellscafe. What more could you want?

If you’ve been thinking about it, this is your nudge ✨

Tickets 👉 www.anotherlovestory.ie/LIASJB26

24/03/2026

We've been quietly excited about this one for a while. 🌊

The Pure Cork campaign is live today, and it's Cork as you've never quite seen it before. Rugged coastlines, rolling heartlands, vibrant city streets, and flavours worth travelling for. This is Cork as the locals know it.

It has been such a pleasure to work alongside the brilliant teams at & to bring these stories to life. Cork is a county that gets under your skin, and we hope this campaign does the same. Hat tip, as always, to Oliver .ie .ie for bringing the vision to life.

Head to the link in bio to plan your next escape, whether you're chasing coastal adventures or the best of foodie Cork. 🍽️

Don't just visit Cork. Experience it. ✨

04/03/2026

Yesterday the Sligo tourism industry came out in force for the Destination Sligo Forum annual networking event. 💫

Huge credit to Fáilte Ireland's Luke Murray & 's Aidan McCormack for making it such a standout occasion.

Adventure & Wellness is one of the core pillars of Sligo's tourism offering, so I was delighted to host a panel discussion on how Sligo can grow its offering, featuring Patricia Doe of , Alison Moffatt of , and the indomitable Brendan Kenny of .iaat Ireland's Association for Adventure Tourism.

Key themes: the need for more cohesive messaging around Sligo's offering as a whole, and the opportunity for integrated adventure and wellness packages with accommodation.

But the highlight of the day was the keynote from Sligo native Catherine Toolan. I screenshot every slide. Her journey from rural Sligo to CEO of the Guinness Storehouse was extraordinary, and her insights were sharper still. Did you know 1 in every 4 visitors to Ireland visits the Storehouse?

Catherine laid down a gauntlet to the Sligo tourism industry: deliver a more cohesive brand story. She's right. We have so much to offer, but Sligo remains relatively unknown in most domestic and international markets. The opportunity is there. Now it's on us to take it.

Watch this space.

04/02/2026

Is the Irish language having a 'Ré Órga' moment? Certainly Irish language advertising is changing people's perceptions of the language, and perceptions of the organisations and brands using Irish in their communications.

Bua has teamed up with Amárach Research to deliver a new, powerful research tool, Súil Feasa, to evaluate the impact of Irish-language advertising.

Download a free report on our pilot survey. Link in bio 👆
That's why Amárach Research has launched Súil Feasa, a new research and advisory service measuring the real impact of advertising through Irish.
Alongside Amárach's research, I worked on interpreting the findings, drawing on years of professional experience working through Irish with public bodies and brands.
The key insight is clear: comprehension, not motivation, is the main barrier. When people understand the Irish being used, performance gaps with English advertising narrow sharply.
Súil Feasa helps organisations decide when to prioritise accessibility and when to speak directly to fluent audiences, backed by evidence, not assumption.
Is the Irish language having a 'Ré Órga' moment? Certainly, Irish-language advertising is changing people's perceptions of the language and of the organisations and brands that use Irish in their communications. Amárach has teamed up with Aoife Porter and Bua Marketing to deliver a new and powerful research tool called Súil Feasa to evaluate the impact of Irish language advertising. Download a free report on our pilot survey here: https://lnkd.in/dKsvJVBUU

05/09/2025

Get ready for some cuteness overload. 💫

Throwback to this gorgeous edit from our campaign back in 2019.

It was a real homegrown effort – local Strandhill collaborators Allan Mulrooney & Denise Rushe supporting on the creative, Peter Clyne behind the lens, and his adorable nephew Michael stealing the show in the starring role.

The voice you hear? Aoife’s son Oisín – six years on, he sounds very different now. ❤️

29/07/2025

Quiet Moments, Bold Flavours ☀️🥃

Last week, we were delighted to help host an intimate event at Hawk’s Rock Distillery for some special guests.

The setting spoke for itself — but special thanks to for the beautiful styling, and for the delicious for the beautiful styling, and for the beautiful bites that made the afternoon feel extra special.

Captured perfectly, as always, by Conor Doherty.

Small moments, well made. That’s what we love to be part of.

Address

Innovation Centre, IT Sligo
Sligo

Telephone

+353876748819

Website

http://www.buamarketing.ie/

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