14/05/2026
The boy who cried “Changes Everything.”
He’s in your feed right now. But he’s wrong.
-
A new AI feature dropped. A tool got an update. A model hit a benchmark. Your entire feed is telling you that nothing will ever be the same — when really, all that changed was the process.
Your clients’ needs didn’t change. Their fears didn’t either. The questions they’re actually asking, the reason they hired you, the fundamentals of good design — none of that moved.
-
The “changes everything” formula is engineered for FOMO, not insight. It has a 48-hour shelf life, and nobody goes back to that post two weeks later like it was wisdom. It’s a news ticker cosplaying as thought leadership.
The real cost isn’t just the eye-roll. When everything changes everything, nothing does. The phrase burns itself out, taking a little credibility with it every time.
The more interesting question was never what just dropped. It was always what actually matters — and why that’s harder to write, and worth so much more to read.
-
The tools will keep dropping. Your judgment about what actually matters — that’s the thing worth developing. Be the architect.
-
The image leading this post was created with Freepik. Oh, wait. They’re called Magnific now.. hm. Case in point