26/05/2026
Why I Started Arova Oud
To be honest, I did not grow up planning to enter the agarwood business.
Like many people from Northeast India, I knew agarwood existed around us, but I never fully understood how respected and valuable it was in global fragrance, incense, and oud markets.
The more I started researching, the more I realised something important:
Tripura and the Northeast have real potential, but globally very few people know our story yet.
That thought stayed with me.
Arova Oud started from that curiosity — not as a big company with years of experience, but as a genuine attempt to learn this industry properly, connect with the right people, and slowly build something meaningful from our region.
Right now, I’m still learning every day:
sourcing,
grading,
export processes,
legal compliance,
and understanding the international oud market step by step.
My goal is simple:
To represent Northeast India honestly in the global agarwood and oud industry while building long-term trust with buyers, suppliers, fragrance brands, and incense businesses worldwide.
Thank you to everyone supporting this journey from the beginning.