11/10/2026
Saturday, 6 PM: Ek Phone, Ek Tempo… Aur Ek Rishta Ban Gaya.
Saturday, shaam ke 6 baje.
Dealer ka phone aaya.
"Sir, primer khatam ho gaya. Painter site par baithe hain. Kal Sunday hai."
Transporter ka godown band ho chuka tha. Truck Monday ko nikalta. Normal process ke hisaab se, maal Tuesday tak pahunchta.
Lekin dealer ke paas Tuesday tak rukne ka option nahi tha.
Maine godown ke ek ladke ko bulaya.
6 buckets primer ek tempo mein daale. Challan haath se likha, kyunki computer wale bhaiya ghar ja chuke the.
Shaam 8:30 baje dealer ka message aaya:
"Maal pahunch gaya. Kaam kal subah se chalu."
Bas. Itni si baat thi.
Koi bada order nahi tha. Profit bhi shayad kam tha. Tempo ka kharcha margin se zyada ho sakta tha.
Lekin us Saturday ek baat phir samajh aayi.
Dealer ko hamesha yaad nahi rehta ki aapne kitna discount diya tha.
Kabhi-kabhi use yaad rehta hai ki jab uska kaam rukne wala tha, tab aapne kitni jaldi response diya.
Bade brands ke paas bade budgets hote hain. Badi companies ke paas systems, teams aur distribution networks hote hain.
Chhote MSME ke paas har baar ye sab nahi hota.
Kabhi-kabhi hamare paas sirf do cheezein hoti hain:
Ek phone. Aur ek tempo.
Haan, roz ki firefighting thaka deti hai. Har emergency ko personally handle karna koi sustainable business model nahi hai.
Lekin kuch moments aise hote hain, jab wahi extra effort ek transaction ko relationship mein badal deta hai.
Aur shayad isi liye, business mein systems banana zaroori hai… lekin customer ki problem samajhna bhi utna hi zaroori hai.
Aapke business mein aisa sabse chhota incident kaunsa tha, jismein profit kam tha, par customer ka bharosa badh gaya?
Share kijiye. Shayad aapki ek chhoti si kahani kisi aur MSME owner ko kuch sikha de.
