30/09/2026
In a city where honking is almost a language of its own, we decided to say something back.
For World Heart Day, Sparsh Hospitals wanted to start a conversation around an everyday habit that often goes unnoticed: unnecessary honking.
So we turned that message into a song.
“Horn Dont Maadi” became an anthem, a film and a campaign built around one simple thought: sometimes, the best thing you can do for your heart is turn the noise down.
From writing the anthem to bringing the film to life and taking the idea out into Bengaluru, we wanted the message to be heard without adding to the noise.
Because some messages don’t need to shout to be heard. ❤️
Watch “Horn Dont Maadi”, created by Team Pumpkin for SPARSH Hospitals .
[Team Pumpkin, World Heart Day, Campaign, Hospital, Agency, Client Work]