24/09/2026
What if you don't have a big marketing budget?
You can still create visibility for your business by focusing on trade marketing.
Instead of spending only on broad advertising through social media, TV, radio or outdoor media, businesses can also invest directly in their dealer outlets.
Shop boards, customer offers and employee merchandise are simple examples that can help attract attention at the point of sale.
Mr. Sampath Mohan explains how trade marketing can be a practical approach when your marketing budget is limited.
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