Rahul Kumar

16/05/2023

Tailored marketing strategies are the secret sauce for SMEs looking to thrive in today's competitive marketplace.

Introduction: In today's competitive business landscape, small and medium-sized enterprises (SMEs) face unique challenges when it comes to marketing. Limited resources and budgets make it crucial for SMEs to adopt tailored marketing strategies that effectively reach their target audience and drive b

09/07/2017

Speaker(s): Professor Richard Rumelt Chair: Professor Gordon Barrass Recorded on 20 October 2011 in Sheikh Zayed Theatre, New Academic Building. Developing a...

18/06/2017

It’s part of the struggle of running a business in the digital age. You come up with the perfect business name. You design business cards, start all of the official paperwork, and tell everyone about it. But when you go online to register the domain name, you discover something horrible. Your perfec...

08/05/2017

Scope of Digital Marketing in India and around the world is Huge. Traditional and print media has declined as the Internet media is more cost effective with wider audience. Moreover, Now Business owners can reach targeted audience world wide which was not quite easy in Traditional media.

08/05/2017

According to recent reports, Mobile internet usage has surpassed desktop internet users for the first time. This means more users accessed the internet from there mobile phone and tablet than the desktop. According to recent data published by Statcounter 51.3% of the web visits came from mobile devices and whereas desktop had only 48.7%.

09/04/2017

Digital Marketing is the Best Career Today?

Are you not sure about Digital marketing as your career option? This infographic carrying salary, job opportunities across US, UK, Asia etc.

11/03/2017

http://www.bringnex.com/17-actionable-social-media-strategies-for-amazing-results/

Where do you go for new ideas for your social media strategy? Here are 17 of my favorite actionable social media marketing tips for great results quickly.

11/03/2017

Certain features of digital marketing that contribute in brand awareness: ease of access and effectiveness.

05/03/2017

Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing[6] and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, are becoming more and more common in our advancing technology. In fact, this extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.

09/09/2016

One trusty tool in our bag of resources has often been Google Analytics.

Columnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics -- and details how to fix this issue.

14/05/2016

Be aware.......

Former agency executive Marc Cowper, now boss of start-up Recomazing, embarked on an experiment to see how easy it is to buy endorsements from influencers

21/04/2016

The use of buzzwords has caused a new generation of marketers to enter the field without knowing even the basic terms and practices that underpin our industry.

The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing.