13/05/2021
TRADEMARK REGISTRATION – TM REGISTRATION ONLINE
ADVANTAGES OF TRADEMARK REGISTRATION
Trademark registration primarily helps to build and retain loyal customer base while deterring competitors from using similar names or selling their products or services using your name.
It also prevents any confusion clearly identifying from which business house a product or service originates.
A trademark registration, in essence, protects the goodwill earned by your business.
A registered trademark proprietor of a business has the right to sue against any person or legal entity for any infringement and obtain an injunction to cease from any such infringement and also pay financial compensation in the form of damages or on the account of profits made.
A Trademark is the intellectual property of a business needs to be cautiously protected with proper registration as this will be needed in the future if you plan to franchise the brand or enter into any commercial business arrangement based on the strength of your brand.
