Digital Media Consultancy

15/02/2018

http://www.ibtimes.co.in/hindustan-unilever-cut-online-ad-expenditure-if-digital-platforms-dont-get-rid-divisive-content-760548

Hindustan Unilever Limited (HUL) will cut down on ads on Twitter, Facebook, and Google if the social media platforms fail to contain divisive content.

23/09/2016

Data Science at AdWyze

We are an analytics company and data science is naturally a core area for us. Our DS team mission is to build the best in class tools for…

20/09/2016

http://www.nytimes.com/2016/09/16/business/media/buy-movie-tickets-on-facebook-fandango-makes-it-possible.html?WT.mc_id=SmartBriefs-Newsletter&WT.mc_ev=click&ad-keywords=smartbriefsnl&_r=0

Beginning this weekend, some Facebook users in the United States will be able to buy tickets without leaving their news feeds.

16/09/2016

http://www.multichannel.com/blog/i-was-saying/iab-chief-ad-blocking-profiteers-growing-threat-digital-media/407729

Sep 14 2016 As I Was Saying IAB Chief: 'Ad-Blocking Profiteers' Growing Threat to Digital Media Regulation hurdles still exist at state, local levels, Rothenberg says 9/14/2016 11:00 AM Author: Gary Arlen Follow "For-profit providers of software that blocks ads from appearing on websites....

15/09/2016

http://www.wsj.com/articles/snapchat-pushes-further-into-digital-ad-targeting-1473778896

Snapchat is introducing three new ad targeting offerings designed to help advertisers reach more precise audiences, including a product that lets marketers deliver ads based on anonymized email address data.

14/09/2016

http://www.adweek.com/socialtimes/why-have-b2b-brands-fallen-behind-on-social-media/644509

While B2C marketers don’t need such a targeted approach to draw new business—anyone can enjoy a Coke or crave KFC—B2B marketers can’t take the same top-of-the-funnel strategy

14/09/2016

http://www.adweek.com/socialtimes/why-have-b2b-brands-fallen-behind-on-social-media/644509

12/09/2016

http://marketingland.com/facebook-makes-easier-brands-cross-post-videos-produced-publishers-190888

pages can now give other Pages permission to cross-post their videos without those other Pages needing to upload the video to Facebook themselves.

09/09/2016

http://www.adageindia.in/digital/apples-new-app-store-for-imessage-could-help-brands-break-free-on-mobile/articleshow/54159366.cms

Super Mario Run will be promoted with stickers in iMessage. Credit: via Apple There was one upgrade that Apple only briefly touched on in its keynote

06/09/2016

http://www.nytimes.com/2016/09/05/business/media/look-up-in-the-digital-age-billboards-are-far-from-dead.html?WT.mc_id=SmartBriefs-Newsletter&WT.mc_ev=click&ad-keywords=smartbriefsnl&_r=0

Billboards, long used by big brands to promote their products, and more recently by tech companies, are flourishing compared with other traditional media.

06/09/2016

http://www.adweek.com/news/technology/facebook-vertical-video-ads-just-went-live-and-are-producing-great-results-173276