21/08/2014
Chris Myers co-founder and CEO of BodeTree, shares the lessons he learned on cultivating a culture with many diverse perspectives. Among the many reasons that startups fail, a culture of obstinance and narrow-mindedness are some of the most prevalent. That is largely because there is no diversity of perspectives that reflect the diverity of the customer base, with most start-ups being male dominated. "When we set out to bring a variety of perspectives to the business, we didn’t specifically set out to hire more women. Instead, we worked to create a well-rounded culture that bore little resemblance to the Red Bull-fueled frat house startups we’re all so familiar with. Our goal was to match the diversity of our team with the diversity of our customer-base, so that every customer felt that they were being represented. By articulating our commitment to true diversity up front and constantly stepping back to ensure that we’re reflecting the perspectives of our customers, we found that the right candidates continually rose to the top of our list. It wasn’t a matter of affirmative action for women; instead, we transformed our company into something that people from a variety of backgrounds wanted to be a part of. We rallied around our mission to better serve small business and our commitment to intellectual honesty, rather than a boys club startup culture. As a result, our product has improved, our marketing has thrived and our business has entered into a major period of growth." A big Thumbs up to Diversity!
Chris Myers, co-founder and CEO of BodeTree: Throughout much of my company’s history, we had a completely male-dominated team. This was not intentional, and as the CEO, I was committed to cultivating a company culture where diverse opinions were valued. As such, there were many instances of team ...