InterTwined

07/02/2026

India Wedding Campaign – 2018, Global Campaign India Rendition, Campaign Strategy, Marketing, Press, Films & Production

07/02/2026

I was thinking of circa 2034 and the future of marketing services: Let us think of a scenario where a client wants to launch a new beer brand. The beer has adaptogens with the promise that it allows your body to relax and calm down after a high-pressure work day.

07/02/2026

We changed the landscape of CG walkthroughs with our vision to bring more brand story and human touch to CG walkthroughs. A first in the industry. Thanks to ...

08/01/2026

One year back we embarked on a journey to create a full spectrum marketing support capability for real estate clients.

Gratitude to our clients who put faith in us.

Especially Devika Landmarks, where we led their corporate strategy, brand naming, identity, CG work, social media and website. The idea was to create all elements of a project launch from a brand and marketing lens.

Here is an industry first, while most CG walkthroughs look very technical and have no other element except background music, we brought storytelling into CG Walkthroughs.

A bit like a mix of an architects hat, an interior designers hat, a brand storytellers hat, a movie makers hat and a business hat.

Sharing the first in our series for the calm and serene luxurious experience at Amoda Greens. Would love to know your views and value adds. Many thanks to our team.

We changed the landscape of CG walkthroughs with our vision to bring more brand story and human touch to CG walkthroughs. A first in the industry. Thanks to ...

18/10/2025

18/10/2025

Sometimes the right focus, strategy and research can help you build a global brand right here from India. Our work on Vahdam Teas started with deep business and brand understanding. Developing and testing positioning and product ideas with consumers in New York and California and finally sharpening our positioning and leveraging the Super Foods trend globally with local superfoods like turmeric. The brand was awarded the Amazon Global SMB of the year. Happy to share more interesting stories and anecdotes over a call. Happy to audit your business and unlock your growth story. [email protected], 9899774896.

18/10/2025

Just saw an Inspiring video this morning that reminded me that the biggest blessing in our life is that,

We are Alive.

On the other side we are working on a new client that reminds me every day, that we are just mortals, transient and how important is it to Savour every minute, every moment of our life.

And then one of my favourite topics in this hyper world of hyper noise. The fact: that the road to life fulfilment is holistic.

And most importantly, the health we obsess over is Holistic.

Then you get a client who believes in the same philosophy and hires you to build their brand from a scratch.

From a business model, to a name, to our brand soul and its identity and elements that bring it alive, all perfectly in sync.

With a name called Yellolife.

To the tagline. Wake Up to Holistic Health.

To the life positive yet unique Yellow adorning its identity.

Indeed. Good morning and Wake up to holistic health.

Gratitude to the universe, our clients and the team for such amazing work. Bhavna Pande Ajay Singh Rawat Someshwar Mehra

Oh!! I Love My Job. Sharing some inspiration from our old archives.

Click on the link to view.

https://drive.google.com/file/d/1NOWp3zaQ3mQuQYtXaPsXW7CCjNeJHtsl/view?usp=sharing

18/10/2025

A new way to look at real estate positioning, where we took the conversation from amenities, lifestyle to a more insightful space of Parvarish Ka Pata. Targe...

16/10/2025

When magic has to happen things just fall in place.

Such was the story of our Ashiana housing campaign in collaboration with Tomorrow Creative Labs.

We broke so many stereotypes here, yet were highly insightful and impactful.

Not only did we win this pitch against established industry giants.

The strategy and creative we presented in the pitch, Actually got fine-tuned and executed.

The positioning was by itself insightful yet differentiated, trying to create a category of Kid Centric Homes.

In real estate advertising where it is full of cliched lifestyle pictures, selling dreams.

We went deep into consumer Psyche of the middle class Indian home and how the upbringing of their children is at the heart of their life ambitions.

We at Intertwined, went to their homes and conducted depth interviews to get a deeper understanding of their aspirations, needs, fears and emotional needs.

Our deep work in parenting also helped us shape this defining campaign that we launched across digital, print and outdoor.

With such deep work comes category challenging work.

And the Idea of: Behtar Parvarish Ka Pata was born.

The film got over 2 million views on YouTube in the first week and was amongst the top 10 most watched films in India as per ET Brand Equity, July 2017.

Hope you enjoy watching this one as it makes you look at real estate with a new lens. While it leaves you with a smile on your face.

Gratitude to the team and partners. Mehra Bhan Magan

Hope the films leaves with a smile on your face.

A new way to look at real estate positioning, where we took the conversation from amenities, lifestyle to a more insightful space of Parvarish Ka Pata. Targe...