Vegaha

11/02/2023

My brother in law visited us this weekend. And we got to discussing names for a new venture that he has started. Here are a few thoughts and questions. Let me propose ; Uniqueness:A name needs to be unique so that as to stand up in the face of clutter. The question is how unique is unique. ? Lets examine the new planet beyond Pluto....

My brother in law visited us this weekend. And we got to discussing names for a new venture that he has started. Here are a few thoughts and questions. Let me propose ; Uniqueness:A name needs to b…

27/09/2022

In mature markets, most marketers are saddled with marketing decisions of their predecessors. Fellow marketers who in their earnest desire to capture market share have proliferated products, without significant value add to the customer, though with many good to have features, and leave the product choice decision to the customer of the same segment or sub-segment. Let’s me state an example to illustrate this problem of plenty....

In mature markets, most marketers are saddled with marketing decisions of their predecessors. Fellow marketers who in their earnest desire to capture market share have proliferated products, withou…

04/08/2022

F1. Let me behind these posts by raising a familiar question. What’s in a name. A simple answer in my view is “more profits”. Examples abound in the marketing world, with the likes of very very “wrong” to the latest trend of using phonetical spellings. How good will be the retention and more importantly the recall at the point of demand or need.

04/08/2022

The fastest strategies to sustainable profits for you and your business.