16/09/2023
The 1 thing that causes people to buy from you!
“STATUS”
That’s it:
It has nothing to do with how people perceive them
It’s how they perceive themselves:
-What books do they read?
-What car do they drive?
-Whom did they marry?
-Whom did they break up with?
All these things are tied into status.
Almost every decision they made was tied into this one subconscious question:
“Is this thing I’m considering going to increase my status or decrease it?”
If your offer will make them:
-SMARTER
-HAPPIER
-STYLISH
-WEALTHY
-POWERFUL
-ATTRACTIVE
They will buy from you!
All these will increase their “STATUS”
