Val-More Action Advisory

Val-More Action Advisory Val-More Action Advisory is a team of proven CXOs helping consumer businesses deliver exceptional re

A recent testimonial from our incredible client - Mysore Saree Udyog
04/09/2021

A recent testimonial from our incredible client - Mysore Saree Udyog

You dont have to fail fast when you can succeed faster. Start a conversation with us today.
01/09/2021

You dont have to fail fast when you can succeed faster.

Start a conversation with us today.

The success of a continuing family business is a result of a strong succession planning for the next generation. Here’s ...
24/08/2021

The success of a continuing family business is a result of a strong succession planning for the next generation.
Here’s where we come in.
DM us to start a conversation today.

In the words of our co-founder, Anchal Jain:Posted • .chal.jain A super timely lesson by and on being true to the cra...
20/08/2021

In the words of our co-founder, Anchal Jain:
Posted • .chal.jain A super timely lesson by and on being true to the craft form and use innovation to bring delightfully desirable products to the market!

- no, you cannot hope to trigger increased demand for the ‘real thing‘ by ‘selling out’ precious Indian craft in form of fast fashion.. it just served you well.

Synthetic indigo dye did not bring any joy to naturally dyed indigo.
Mechanised spinning and weaving did not bring more business for handlooms..
HM collaboration was a huge missed opportunity.

Wondering why it’s the case? Earlier, societies were very closely knit, so the artisan knew who he was designing for, an...
21/07/2021

Wondering why it’s the case? Earlier, societies were very closely knit, so the artisan knew who he was designing for, and it was easy to design and produce for them.

But this link got broken, as the distance between the artisan and customer increased, the customer became invisible to the artisan.

The knowledge and the design understanding of that artisan got frozen in time, at the moment he knew that customer.

Creative capital cannot be built with this fractured value chain.

An excerpt from .chal.jain’s TEDxGujaratUniversity Talk on Indian Creative Economy: Its future lies in the past

“During my career, I was fortunate to have lived and worked in multiple continents and interacted with people of diverse...
20/07/2021

“During my career, I was fortunate to have lived and worked in multiple continents and interacted with people of diverse cultures. While I found many differences across these various assignments, the one common truth I learnt was that ex*****on is the only thing consumers see.

Strategy is essential but often never leaves the ambit of boardrooms. Aligning ex*****on to strategy at all consumer touch points is both an art and a science. These, and many more principles, are part of the unique Val-More Value Creation Model which helps maximize the enterprise value.”


OMNI BRAND, NOT OMNI CHANNEL IS THE NEW MANTRA. It is no longer just about delivering integrated communication and chann...
19/07/2021

OMNI BRAND, NOT OMNI CHANNEL IS THE NEW MANTRA.

It is no longer just about delivering integrated communication and channels, instead a brand proposition itself is a 360 consumer experience! “What am I selling?” is a question you want to ask yourself. Take coffee for example, Am I in the business of running a cafe, selling coffee beans, roasting, brewing? Who should be brewing the coffee? Who is the new Barista? What can happen over a cup of coffee now? Is coffee a digital product? Is it a product or a service?

Yes, it is time for re-inventing brand models, business models, revenue models.

There is an opportunity to rethink almost every product or service category in the lifestyle industry. Struggling to find the gap? Start a conversation today with Val-More CXOs.

To read more, click on the link in bio


BCG suggests that one in every seven firms improve topline and bottomline during a crisis. Will you be the one? We belie...
17/07/2021

BCG suggests that one in every seven firms improve topline and bottomline during a crisis. Will you be the one? We believe that “the fear bigger than the COVID virus is the fear that people will fail to re-imagine the future!”

Those who fail to anticipate or even recognise the bright light ahead will find little use of cash they would still have left with them then.

Write to us at [email protected] and start a conversation today.

“What we once had, and what we have lost.... Once the creative capital to the world, India is nothing but a factory to t...
13/07/2021

“What we once had, and what we have lost.... Once the creative capital to the world, India is nothing but a factory to the world, negotiating to the last cent. I sincerely believe that in order to regain that sense of pride, we need to look back, and learn.”

Anchal Jain was invited by TEDxGujaratUniversity in 2018 to talk on his views on "Indian Creative Economy, its future lies in the past". Instead of just lamenting what India has lost from its glorious past, we need to learn the right lessons and fix a few historically broken links in order to create a sustainable Human Value chain that is unique in the world.

Here, Anchal Jain talks about how and why the new generation is best equipped to make that happen.

Anchal is an advisor, teacher and mentor specializing in creative and cultural industries. His particular interest is in catalyzing an artisanal transformation in India led by integral entrepreneurship.

To listen to the full session, follow the link in bio.

Source:

Commerce marketing is growing, but it takes a different skill to target audience demographics for online luxury goods bu...
12/07/2021

Commerce marketing is growing, but it takes a different skill to target audience demographics for online luxury goods buyers. For many niches, a consumer marketing agency will suggest targeting the right buyers through content marketing. After all, posting relevant content can cast a wide net. In most cases, it’s fair to assume that people with an interest in the content will also want to buy associated products and services.

Yet, this kind of strategy may not prove as effective for an audience analysis agency that hopes to target their market for luxury buyers. MediaPost mentioned a good example of some pitfalls luxury brands have encountered when they tried to define and target audience demographics with posts about multi-million dollar homes, imported purses, or other big-ticket luxuries. They may attract some potential buyers; however, they’re also likely to engage a more aspirational market.

Source:

Are you creating enough magic for your customers in the BEFORE, DURING and the AFTER of a purchase? 

// If not, you'r...
08/07/2021

Are you creating enough magic for your customers in the BEFORE, DURING and the AFTER of a purchase? 

// If not, you're NOT delivering value across all stages of your customer journey. //

When the conviction from the boardroom echoes at every point of the customer journey, you know you will maximize value

If you're a consumer business, reach out to us to deliver a holistic experience at all stages of the customer journey and through all communication carriers including product, service and points of sale.

For more information visit www.val-more.com

Is your relationship with customers still transactional? Make it personal with customers, not just transactional. We can...
07/07/2021

Is your relationship with customers still transactional?

Make it personal with customers, not just transactional. We can't stress enough on the importance of knowing your customers in order to do so. However, knowing your muse and understanding the customers’ psyche is not easy and most often requires a thoughtful research, observation and analysis of their rational and emotional drivers so that you can anticipate even their unexpressed needs and exceed their expectations.

This forms one of the ten steps in the framework we execute for our clients by focusing on value creation and delivery across all stages of the customer journey, through a proprietary Value Creation Model©️

Start a conversation with us today, DM for any thoughts or questions

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