Eklectic Consulting

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15/05/2015

Absolut vodka has been around since the late nineteenth century, but the Absolut most of us know was propelled to fame by their iconic campaign with ad agency TBWA, which ran for a mind-boggling 25 years. If you were around in the ’80s and ’90s, chances are you saw the ads somewhere – plastered on…

08/05/2015

Many famous brands got their start in straightforward ways. For example, agricultural machinery giant John Deere was founded in the 1830s by an Illinois blacksmith who invented an innovative plow, and candy behemoth Mars Inc. can trace its beginnings to the early 1920s, when then-struggling candy…

18/04/2015

Lego, taking its name from ‘leg godt’, Danish for ‘play well’, began life in the early 1930s. In the 1950s the company, with founder Ole Kirk Kristiansen’s son Godtfred at the helm, introduced its system of play concept, with the interlocking plastic bricks we know today arriving in 1958. Through…

26/03/2015

The cash dispenser was born almost 50 years ago, in 1967. For many, this was the first tangible evidence that retail banking was changing; the introduction of the ATM marked the dawn of contemporary digital banking. The ATM finds its origins in the 1950s and 1960s, when self-service gas stations,…

18/03/2015

Dan Wieden, co-founder of the advertising agency Wieden+Kennedy,the agency behind Nike's "Just do it" slogan says that the world's most recognisable taglines was based on the words of a murderer facing a firing squad. Gary Gilmore had robbed and murdered two men in Utah and was executed by firing…

14/03/2015

If you’re a designer, this phrase is everywhere. Known as “filler text” or "dummy copy" or “Greek copy”, people use it to simulate the appearance of whatever text will ultimately be used in a design. This way, a designer doesn’t have to wait for the text to be written to format it, and they and the…

14/03/2015

Business cards have been around a long time in one form or another. The Chinese invented calling cards in the 15th century to give people notice that they intended to visit. European merchants invented trade cards in the 17th century to act as miniature advertisements. They can provoke strong…

08/03/2015

The Coke bottle is one of those few landmark consumer items to make the leap from consumer item to cultural icon. Millions of us drink from one of them every day, while Andy Warhol also used the bottle in his art. Marilyn Monroe once clutched a Coca-Cola bottle while clad in a polka dot bikini. How…

08/03/2015

The story of the brunch - meal everyone loves to hate - begins in 1896, when the tradition of a weekend not-quite-lunch made landfall in New York. Its antecedents date back to the United Kingdom and the “hunt breakfast,” where servants would prepare a day’s catch after the hunting party returned,…

08/03/2015

On July 27, 1940, Billboard magazine, the trade journal for the music business, started publishing a weekly list of the best-selling records across the country, under the heading of “The Billboard Music Popularity Chart.” The “Music Popularity Chart” was presented as a “trade service feature,”…

20/02/2015

A hashtag is the wonder of the past decade. It was born to address the need to organize and make sense of the overwhelming social media buzz. Thanks to active and creative user adoption, hashtag support has been added to most popular social media platforms. Source: How Hashtags Work on Twitter,…

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