The idea to create a product that would make a difference on the market: winning performance, great quality at a fair price. A professional product that delivers every time. This was the idea of Andrea Cucchi back in 2005 when he saw an opening in the market to create something new and re-launch windsurfing to a new generation. Andrea saw a new personal challenge; to create and introduce a new bra
nd on the market, a contender capable of competing against the market leaders, and for top PWA rankings. After not being allowed to jump on a plane to fly to Turkey for an event, as the aircraft was not able to hold his gear due to a last minute change of aircraft model, Andrea took this free time to start the project. He called 3 persons to see if they would support his idea. Not everyone joined in but all gave their support to create the brand. Especially Roberto Cucchi, Andreas father jumped in to support and give guidance to the newly established company. Roberto is still active behind the scenes, supporting new ideas and the continued development of the company. In 2006 the first sails were presented during the summer. A full range of sails were on display, except for racing sail. The brand quickly received the interest of many people as Andrea Cucchi from the start was able to win the Italian national slalom event on the AC-0 Slalom no cam. An online store was introduced to ensure availability to customers around the world until an international distribution network could be established.
2007 saw the introduction of the AC-1, a full blooded race sail and with great thanks to one of the founding brothers Massimo Masserini, Jose Bahadour joined the racing team. During that first season Jose won the speed world cup in Karpathos with the very first series of the AC-1. Standing on top of the podium, Jose was joined by such big names as Antoine Albeau and Finian Maynard who were finding themselves in 2nd and 3rd position. The impressive result launched the P7 brand onto the world stage, and overnight became a household name. The AC-1 sails were the first black sails to be made, and would since spread across the entire range. Since then black sails and Point-7 have become synonymous. Seeing a black sail is seeing a Point-7. In 2008 the first riders joined the brand. The sails were mainly developed in Sardinia and the team was busy running travelling around the world promoting the brand at event and surf-festivals. Many national titles were won and it was time to focus on the wave sails. The first wave rider to join the team was Martin Ten Hoeve from Holland, amazing photos were made in New Caledonia on over mast high glassy conditions. There was a lot of work with choosing new suppliers and producers to ensure the quality of the products needed for the Point-7 clients.
2010 marked the year that the first Point-7 store was opened in Torbole, Lake Garda in Italy. The development had moved from Sardinia to Tenerife have a wider variety of conditions to test under and to speed up the development of the wave sails. Lake Garda remains to this day the summer location of the team and for light wind developments. Pascal Toselli joined the team as the first international french rider and started off by winning 2 races during the famous Defi wind long distance competition that year, reaffirming once again the excellent performance of the sails. A great base was established for 2011. A new sail designer joined the team and brought a new level of know-how to the table which brought the development and products to a new level once again. New products were introduced to the Point-7 range such as extensions, booms, accessories and branded apparel. The Point-7 range of products was complete. Andrea Cucchi between his daily duties won the World Formula Championships in the master class in Denmark. Highlighting to recent progress for the formula sails. A fan group established themselves on Facebook called the Black Sheep, now counting over 400 dedicated members and followers of the Point-7 brand.
2012 saw a reinforcement on the media side of Point-7 with Sean O'Brien and Tommaso Cavenaghi taking over the graphical appearance of products and media services. Josh Angulo joined the team and Point-7 had finally reached their first top 5 results in PWA slalom and the first 0.7 victory. The same year, Adam Lewis entered top 10 of the PWA wave tour with a 7th place in Sylt, Nicolas Akgazciyan finished top 10 in freestyle on PWA world tour. All disciplines were now manned by Point-7 riders in the top 10 of the PWA and the brand was finally recognized as one of the top brands in the world.
2013 A new structure was introduced when Point-7 founded the Black Team. A real team which would work together thought-out the winter to improve their results. A professional structure was implemented to improve their skills on the water with full scale racing simulations and a dedicated training program on land. The followers of the Black team have been enjoying a massive amount of media. As a clear result of these efforts, Black team athlete Alberto Menegatti managed to win the first PWA event for Point-7, a cementation of the success the Black Team program has proven to me. More international results followed with all members of the Black Team winning at national events and scoring big at many International events. The Black Team is also directly involved with the future development of new Point-7 products, and giving constant feedback to Andrea Cucchi on all product lines. This structure have already resulted in a very a very detailed clean up any small issues which could have been better. The international distribution network have grown immensely and now Point-7 is available in more nations than ever before. A lot of more work is waiting there for Point-7. Point-7 is more than just a brand producing products; it is a brand working towards promoting the sport, supporting new young riders, and spreading a strong, free and healthy lifestyle. Join us!
