Claudia Barberis

Sito Web

Claudia Barberis Esperta di Personal Branding. Lavoro con imprenditori, professionisti e aziende per far brillare la persona dietro al business.

09/10/2026

If clients compare you with everyone else and then decide on price, it’s not a pricing problem.

It’s a positioning problem. They’ve only seen the version of you that could belong to anyone.

Here’s the strangely good news: that’s fixable.

Grade yourself and tell me how it went.

We’re going deeper live.
Join the next Iconic Tuesday, Tuesday 13.10, comment ICONIC to get the link.

October is here. Time to Own it.Last quarter, new Opportunities, clear Objectives, because results come to those who tak...
01/10/2026

October is here. Time to Own it.
Last quarter, new Opportunities, clear Objectives, because results come to those who take Ownership.

Ready to Overcome what held you back? Let's finish the year Onward and upward.

28/09/2026

Everyone knows you. So why aren’t they hiring you?

You showed up. You built a name. People admire your work.

So why aren’t the premium clients showing up too?

It’s not a visibility problem. I’m breaking down what it really is in my free live.

Comment ICONIC for the link.

24/09/2026

Halo effect is one of our brain’s shortcuts. It matters to founders and key people because it means that the strongest impression your audience gets about you will influence how they read everything about you.

This can accelerate your business growth or damage your reputation, depending on what’s your first impression and how intentional you are with your positioning.
What’s yours?

22/09/2026

This manipulation technique works every time because it’s shady: it feels reassuring while it’s harming you.

AND it’s used a lot against founders and key people to keep them small and manageable while others profit from it. How to recognize it? I say it in the video.

Always be careful with what’s too easy. Your reputation and business growth depend on it.

21/09/2026

Tuesday means one thing: Iconic Tuesday.

Live, with guided self diagnostics, your questions on personal branding, positioning, and communication.

Don’t miss it. Comment “ICONIC” for the link.

Every Tuesday, we talk premium positioning, personal branding, and communication, live, with a guided self diagnostic.No...
18/09/2026

Every Tuesday, we talk premium positioning, personal branding, and communication, live, with a guided self diagnostic.

No filters, no scripts.

Bring your questions. About your niche, your voice, how you're showing up online, nothing is off limits.

This is where strategy meets real talk, and your positioning finally starts making sense.

Every Tuesday. Live.

Want the link? Comment "ICONIC" and I'll send it to you.

You've spent years apologizing for a career that "doesn't add up."But it does. There's always a thread, one instinct you...
17/09/2026

You've spent years apologizing for a career that "doesn't add up."

But it does. There's always a thread, one instinct you carried from industry to industry, even when it felt like starting over every time.

The problem was never coherence. It was that no one ever named it.

And once it's named, it's the one thing about your path that nobody else can copy.

14/09/2026

You made yourself more polished to be taken seriously. More measured. More careful about how much of yourself you let show.

And it worked. It made you more credible, harder to dismiss, more clearly authoritative.

But somewhere along the way, the warmth that used to be one of your best qualities started to feel like a liability. So you held it back, and every time you did, you felt a little less like yourself.

Here's the truth: you've been solving the wrong problem. Comment ICONIC to get the link for my free live!

The 3 ways professionals burn their own repositioning.Repositioning almost never fails because you changed. It fails bec...
11/09/2026

The 3 ways professionals burn their own repositioning.

Repositioning almost never fails because you changed. It fails because of how you announced the change.

Your reputation, your results, your relationships live in people's minds, not in your bio. The only real risk is leaving them behind.

1. Rupture instead of evolution, "the old me is dead" forces people to choose. Frame it as a deepening, not a break.

2. Abandoning clients instead of graduating them tell them first, and they become your first advocates. Drop them, and you lose them anyway, just angry.

3. Going public before telling the people closest to you, they should hear it from you, not from a post.

All three are failures of respect toward the people who built this with you. Done with integrity, repositioning leaves no one behind.

Indirizzo

Via Ripa Ticinese 15
Milan
20144

Sito Web

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