Glassing is nearly born for fun in Ibiza during summer 2010, from an idea of two young Italian guys, Alessandro Forte and Stefano Ottone. The two lifelong friends land on the island provided only with their initiative, creativity and the typical recklessness of their age. Overwhelmed by Ibiza's beauty, music and hippie style they quickly decide to stay there and open a store selling vintage glasse
s, their great passion. They soon choose to dare producing thousands of multi-colored sunglasses, with the brilliant idea to sell them through automatic distributors inside of clubs. The success is enthusiastic, that summer Glassing sells only on the island more than 20.000 glasses, crowding all the beaches and the discos. This incites even more the guys to believe in this project and to go on. From then on Alessandro and Stefano show to grow up, collection after collection, as designers but also as entrepeneurs. They quickly emerge for their will to experiment and to create cutting edge glasses, taking advange of the Italian expertise. They focus on innovative materials often combined in unusual ways, believe in young designers and their courage, while trust the knowledge of the best Italian factories for the production and for the uniqueness of the handmade manufacture. The brand is currently distributed in more than 1500 selected optical stores in the world and in some luxury boutiques and department stores such as Saks Fifth Avenue, Neiman Marcus, Holt Renfrew, Excelsior, Galeries LaFayette, Twist. Glassing has also four flagship stores in Italy (Portofino, Taormina and Capri). In 2016 more openings are expected out of Italy, in fact Glassing is launching a series of pop-up stores in Dubai, in advance of the flagship store officially opening in October 2016, and is planning its own international retail network. The creativity and the mood of the brand do not go unnoticed. Glassing’s communication and branding work are always original and surprising, and reinforce the essence of the brand, making it unforgettable. Even many celebrities and fashion icons have been spotted wearing Glassing, such as Justin Bieber, Chris Brown, Kate Moss, Beyonce and Jay-Z, P. Diddy, Cristiano Ronaldo. Glassing is always opened to new collaborations that enrich the brand, for this reason developed the Glassing Lab, whom any company willing to design and produce its own glasses collection can turn to and take advantage of Glassing’s expertise and know-how, being guided from the concept to the packaging. To mention only a few of these partnerships, the ones with Istituto Marangoni, the world-renowned fashion school, and the one with Adidas and A.C. Milan football club, whose Lapatti srl, Glassing's company, is the official licensee for eyewear. Glassing’s style is not expressed only by its collections, Alessandro and Stefano’s purpose is to spread a way of being, what inspires them from the beginning of this adventure. To have passion and to believe in what you do and above all not to lose the irony of who does not take himself too seriously.
