Atwar Training & Management Consultancy

15/11/2015

Chad McAllister, PhDHost of "The Everyday Innovator Podcast" ✔ Product Management Guide ✔ Educator ✔ AuthorFollowUnfollowFollowingLoadingKnow What Customers Want Before Developing the Product–Outcome Driven InnovationNov 13, 20150 views0 Likes0 CommentsShare on LinkedInShare on FacebookShare on Twit…

10/11/2015

innovation process

08/11/2015

open innovation stage gate

06/11/2015

As noted by Steven Johnson in his TED Talk, “Where Good Ideas Come From,” coffeehouses are important places to exchange ideas. I have enjoyed many id

03/11/2015

Portfolio Framework

29/10/2015

An early ah-ha moment that sparked my interest in user-centered design was watching an ABC NightLine episode. They showed how IDEO re-designed a sho

28/10/2015

HOW TO MEASURE YOUR PRODUCT ADVANTAGE check sheet

06/09/2015

“You need a very product-oriented culture… Lots of companies have great engineers and smart people. …..there needs to be some gravitational force that pulls it all together.”
Steve Jobs

02/09/2015

30/08/2015

What Is a New Product?
New-to-the-world (really-new) products (10% of new products): Inventions that create a whole new market. Ex.: Polaroid camera, Sony Walkman, Palm Pilot, Rollerblade skates, P&G Febreze and Dryel.
New-to-the-firm products (20%): Products that take a firm into a category new to it. Ex.: P&G brand shampoo or coffee, Hallmark gift items, AT&T Universal credit card, Canon laser printer.
Additions to existing product lines (26%): Line extensions and flankers in current markets. Ex.: Tide Liquid, Bud Light, Apple’s iMac, HP LaserJet 7P.
Improvements and revisions to existing products (26%): Current products made better. Ex.: P&G’s continuing improvements to Tide detergent, Ivory soap.
Repositionings (7%): Products that are retargeted for a new use or application. Ex.: Arm & Hammer baking soda sold as a refrigerator deodorant; aspirin repositioned as a safeguard against heart attacks.
Cost reductions (11%): New products that provide the customer similar performance but at a lower cost. May be more of a “new product” in terms of design or production
new product management by merle crawford

27/08/2015

The four stages (after commercialization) that a new product is thought to go through from birth to death: Introduction; growth; maturity; and decline.
(PDMA3)