Baraka is a sustainable tourism development company offering consulting, training and destination design and development services to its clients in government, private sector and NGO. Working through a network of local and international experts, Baraka aims to mainstream sustainability concepts in the tourism sector. The company has been active since April 2011; its clients have included the World
Bank, the European Union, USAID, GIZ, the Royal Society for the Conservation of Nature (RSCN), EcoHotels and the Feynan Ecolodge, and Jordan Inbound Tour Operator Association. The company experience includes tourism master planning, site development strategies, tourism audits, marketing strategies, social impact assessments, tourist experience development, local community integration in tourism, capacity building trainings, environmental impact assessments, and IUCN Red Listing. Baraka is an active member of the International Ecotourism Society and the Adventure Travel Trade Association and Muna Haddad, the founder and managing director is often invited to speak at universities and international conferences including University of Toronto, Colombia, University of Florida, ITB Berlin, and the Ecotourism and Sustainable Tourism Conference on tourism development methodologies and sustainable travel.
