Digital Boom

Digital Boom Digital Boom brings you the latest in marketing, advertising, tech, digital and social media trends, We capture real-time digital news stories.

Digital Boom brings you the latest in online advertising, digital marketing, and social media trends in the Middle East and Africa (MEA). We offer our readers a sneak peak at future trends in the digital sphere. We deliver an in-depth look at marketing campaigns, digital strategy, case studies, market reports, and much more…

Founded in 2013 by digital media entrepreneur Ahmed Maher, Digital Boom

is on a mission to arm MEA netizens with topnotch digital media knowledge. Digital Boom is your digital news and marketing platform. Create your own story. Get published and share your story with us: [email protected]

Keep up with us to get the latest digital and marketing news delivered straight to you. Stay ahead of the game!

What’s your Enneagram type?Take this free personality test to discover your core type, instinctual variant, and what dri...
11/04/2026

What’s your Enneagram type?

Take this free personality test to discover your core type, instinctual variant, and what drives the way you think, feel, and act.

60 questions. Around 10 minutes. Instant results.

Try it here:

Discover your Enneagram type with this free 60-question test. Get your full personality breakdown in under 10 minutes.

Bank Misr’s Ramadan 2026 campaign does not sell banking first. It sells belonging.In “Here is Egypt.. I will keep coming...
06/03/2026

Bank Misr’s Ramadan 2026 campaign does not sell banking first. It sells belonging.

In “Here is Egypt.. I will keep coming to you every time,” Mahmoud El Esseily and Bahaa Sultan turn a bank ad into a song of memory, return, and national identity.

Digital Boom breaks down why the campaign works, how music became the strategy, and what marketers can learn from it.

Bank Misr’s Ramadan 2026 campaign turns patriotism into brand memory, using Mahmoud El Esseily and Bahaa Sultan to make “Here is Egypt” stick.

From restaurant tables to supermarket carts, Egypt’s new Ramadan campaign brings in a “future doctor” at the moment of e...
24/02/2026

From restaurant tables to supermarket carts, Egypt’s new Ramadan campaign brings in a “future doctor” at the moment of excess.

Each time someone overorders, the diagnosis arrives instantly: insulin injections, chronic medication, long-term treatment.

Developed with Tarek Nour Communications and DDB Egypt, the campaign challenges Ramadan’s culture of overconsumption.

Read the full breakdown on Digital Boom.

Egypt’s Health Ministry launches a Ramadan campaign using a “future doctor” concept to warn that overeating can lead to insulin use and chronic disease.

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