20/02/2026
[Assignment Spotlight: Reflecting on a Successful Milestone in Jordan’s Horticulture Sector] 🇯🇴🌱
We are looking back at one of our most rewarding and successful assignments at Smart Capabilities, the Mid-Term Evaluation of the Holland Horti Support II (HHS2) project. Commissioned by Advance Consulting - Jordan and the Embassy of the Kingdom of the Netherlands in Jordan, this initiative is a vital part of building a resilient, private sector-driven horticulture sector by scaling water- and eco-efficient innovations across the country.
🔍 Scope of our Evaluation
Our assessment involved a deep dive into the project’s multi-layered engagement with its core target groups:
1,300 Horticulture SMEs: Focused on eco-efficiency, improved farming practices, and innovation uptake.
50 Supply Chain Companies & Cooperatives: Strengthening business performance and market access.
National Sector Institutions: Collaborative capacity building with the Ministry of Agriculture (MoA), NARC, JCC, ACC, and the Jordan Valley Authority (JVA).
75,000 Consumers: Raising awareness about sustainable food production and healthy consumption.
🛠️ Our Methodological Rigor
To ensure high-value, evidence-based insights, we applied the OECD-DAC criteria through a robust mixed-methods approach:
26 Key Informant Interviews (KIIs): Connecting with institutional leaders, implementing partners, and financial experts.
28 Focus Group Discussions (FGDs): Gathering grassroots insights from SME farmers across the Jordan Valley and Highlands.
Field Observations: Validating the practical application of 12 key innovations at demonstration and "Farm of the Future" pilot sites.
🙌 Celebrating the Team & Participants
This success was made possible by the incredible collaboration of everyone involved:
Our Evaluation Team: Led by Anton Dharmalingam, Dr. Hani Saoub, and Louise Rautureau, with the expert support of Dr. Abdelwali Mansour Taha, Zainab Khraisat, Farah Ruqaibat, Sana Ruqaibat, and Salem Hatter.
Our Participants: A heartfelt thank you to the hundreds of farmers, agricultural engineers, and institutional representatives who shared their honest feedback and stories with us.
✨ Our Strategic Contribution
At Smart Capabilities, we are proud that our findings provided a clear roadmap for adaptive management and institutional embedding. This evaluation serves as a strategic tool for the client and the broader sector.
Take a look at some of our favorite moments from the field! 📸👇