18/02/2026
🇪🇺 Officially CPNP Registered in the European Union — A Japanese Beauty Brand Enters Europe
We’re proud to announce that NowLD, a premium Japanese skincare brand, is now officially registered under the EU CPNP (Cosmetic Product Notification Portal), marking its formal entry into the European market with full regulatory compliance.
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We’re excited to share a new milestone for our European expansion efforts.
A few months ago, we started having conversations with a Japanese beauty brand that genuinely stopped us in our tracks.
NowLD (ノルド), created by a professional hair and makeup artist in Japan, was built around one bold idea: what if your skin was so healthy, so plump, so luminous, that you simply didn't need foundation anymore?
That's not a marketing tagline. That's the entire brand philosophy. And their products back it up.
We're talking 100% natural formulations — plumping essences, lifting creams, facial oils, SPF correctors, CBD balms, the kind of lineup that earns a permanent spot in premium department stores across Japan. Which is exactly where NowLD has been quietly winning over customers, one glowing review at a time.
So we did what we do at Omakase Japan?
We specialize in helping domestic Japanese brands expand internationally. This project involved aligning regulatory requirements, distribution structure, and market positioning to take a department-store brand like NowLD from Japan into Europe in the right way with the right partners.
Wholesale inquiries welcome
We're officially open to wholesale applications for retailers who want to carry NowLD. Clean ingredients, a compelling story, a Japanese department store pedigree, and EU-compliant.
