engin10

04/04/2022

Your employer brand is a dynamic asset requiring constant nurturing in order to achieve sustained outcomes that benefit the business and employees. If you're seeking quality talent (particularly in the tech space) but struggling with low applications numbers, then consider reviewing your employer brand strategy.

12/11/2021

In more traditional marketing, Share of Voice (SOV) measures how much of the market your brand owns compared to your competitors. It acts as a gauge for your brand visibility and how much you dominate the conversation in your industry. The more market share you have, the greater popularity and authority you likely have among users and prospective customers.

While SOV typically refers to a brand's share of awareness in a competitive marketplace, it's also very relevant to employer branding candidate experience and talent attraction. By knowing your SOV, your brand has a better understanding of the challenges it faces and your current position in the market in the eyes of potential talent. This can provide more insight into how to attract and captivate potential candidates into your recruitment funnel.

All indications show that as the market opens up, the war on high-quality talent in the Japanese market will intensify in 2022. This points to ever-increasing numbers of Japanese looking for a job/career change and potentially more overseas talent looking at Japan as an opportunity to further their careers.

Keeping potential candidates continuously aware of your brand is a challenge worth tackling. The best way to grow share of voice is to ensure your message outreach inspires, motivates, and engages at each and every touch-point along the candidate journey.

29/10/2021

The candidate experience is the perception of a job seeker about a prospective employer. From the initial awareness that your business exists to developing an interest in your business (this is fundamental as your business needs to have share of voice, which is where employer branding kicks in and can help), through to the job search and application process, the interview, and finally the onboarding process, all of these interactions impact the candidate experience.

Having an exceptionally good candidate experience is a competitive advantage in tight talent markets like Japan that will reap huge rewards. However, a bad candidate experience can negatively affect the business, increasing the potential of missing a great hire. Additionally, according to Linkedin, research indicates that Nearly 60% of job seekers who have had a poor candidate experience are 72% more likely to share their experience on online employer review sites such as Glassdoor.com (LinkedIn) as well as with peers. Hence, the multiplier effect on a negative experience is huge.

Implementing a high-quality candidate experience does not need to be hard. Still, it does take planning, investment in understanding what the candidate experience is like within your business, and adjusting accordingly. www.engin10.com

26/08/2021

Japan continues to be of interest to foreign businesses, however launching into this market does require a certain nuance in order to be successful. This is a great article from HCCR and Globalization Partners on factors to consider if you want to enter and be successful in Japan. PS. There are some gems in this article you would not normally consider particularly from an employer branding perspective which is nearly always overlooked when it comes to market entry.

“A lot of foreign companies come in here and say it should be this way or that way, but let’s be real, any foreign entity is not going to change Japan. Japan is going to change itself the way it wants to change itself,” said Casey Abel, Executive Director at HCCR. The curious case of Japan h...

25/08/2021

Many talent acquisition leaders emphasize the value of offering a compelling candidate experience, and it is now more important than ever. Failure to do so could have negative implications for brand image and in turn the ability to attract, hire and retain the best talent.

Having a solid understanding of the candidate journey is the foundation of creating an engaging and interactive experience.
The following are 6 key stages in the candidate journey where talent acquisition leaders, hiring managers and recruitment agencies can influence the outcome.

12/08/2021

The importance of effective employer branding has never been more important in order to attract, hire and retain the untapped global talent storage. To provide some insight, the following are some important stats that emphasize why employer brand strategy should be considered a critical business initiative in Japan.

07/08/2021

For employers looking to attract and retain GenZ talent its important to understand their motivations and how they engage with brands and each other.

📲 From using social media cautiously...
💅 ...to showing off their individuality.

Gen Z will make up a quarter of Asia-Pacific's population by 2025, and they're unlike any generation before them. Here's how companies can understand and connect with them: https://mck.co/37szHfa

03/08/2021

Something for all to consider. For companies that practice this with their employees, it's a fantastic employer branding framework.

01/07/2021

I often mention to clients that in employer brand strategy your reviews and referrals are an important organic talent magnet, in fact, they are market validation which is priceless. The same applies to business services so I`m pleased to share a review the engin10 team received for work on a recent rebranding and website creation project. Life is too short to be vanilla so we love working with companies who want to stand out and be different. Reach out if you need your website or branding to go to the next level. www.engin10.com

22/06/2021

I've often mentioned that employer branding follows many similar attributes to consumer marketing but with nuance.

We hear much about brand awareness and brand equity (very consumer-focused); however, I would argue that a more important attribute to strive for is brand affinity.

Brand affinity is about making an emotional connection that strengthens a company's relationship with potential talent in the market. A strong brand connection over time helps to position a company as an employer of choice. It's not only about talent acquisition as strong brand affinity also helps retain quality talent within an organisation.

Whether it's talent attraction and or retention, companies that invest in developing brand affinity will ultimately benefit through better business outcomes. www.engin10.com

17/06/2021

One of the joys of business life is when a project is completed and the client is happy because the outcome exceeded their initial expectations. Thanks to the entire engin10 team who contributed with strategy development and rebranding of the HCCR website (www.hccr.com) and marketing collateral. www.engin10.com