IDL Global Edition

21/11/2020

07/11/2020

[ Simplicity is not the goal.
It is the by-product of a good idea
and modest expectations. ]

31/10/2020

[ Design creates culture. Culture shapes values. Values determine the future. ]

-Robert L. Peters, designer and author

24/10/2020

[ Design is not for philosophy.
It's for Life. ]

- Issey Miyake, Japanese fashion designer

10/10/2020

[ Design is not for philosophy.
It's for Life. ]

Issey Miyake, Japanese fashion designer

03/10/2020

[ Design is intelligence made visible. ]

Alina Wheeler, business of strategic imagination and brand identity.

26/09/2020

[ Accessible design is good design. ]

Steve Ballmer,
American businessman and former CEO of Microsoft

19/09/2020

[ Simplicity, Carried to an extreme,
Becomes elegance. ]

John franklin

11/09/2020

[Good design is obvious,
Great design is transparent. ]

Joe Sparano, graphic designer and teacher.

04/09/2020

Every great design begins with an even better story.

———————————— Lorinda Mamo, designer

01/09/2020

"Reserved" and "soft distance"
ーThe act of Design

This is Yuki speaking.
If you think about things which is usually irreversible, you might want to take a look that where you are. This time, I’m roughly talking about my thinking of how to handle design, including the story of my team.

[A team with wide-angle vision]
I’m belong IDL[INFOBAHN DESIGN LAB.]. In order to design invisible things or things even not yet exist, we assemble the signs of subtle changes and dig into depths of people through research such as interviews, co-creation and workshops etc. We make the process integrated and redefine value while making it visible and accessible.

[Inviolable area]
“How good can you reach through the provided requirements and materials?” ” What’s the point make you think this is good enough?”
” Is that really true?” ”Is it meaningful for you?”
When those questions appeared, I started to worry that there was an “inviolable area” that I have difficulty to reach.

[Insist the “Reserved” at the wide design realm]
In fact, when I participate in various projects, I find out the context and reason behind things through research and think about the “meaning” of the object. There was a feeling that I was deeply and deeply approached to the very essence of the act of design by being sublimated to and becoming aware of it.

[Soft distance]
The ability to look critically at the target and to face it at a "soft distance" is one of the inherent characteristics of designers. Due to its characteristics, I think the flexibility is good to deal with the changes in processes and frameworks, even if the target is large.

Original article from
https://note.com/_yukiwsk/n/n7104a2efa572?magazine_key=m101f219b431f&fbclid=IwAR20XLmD9lvIs_uhVO69UBQg3RyEqk1QsQhA6MJr32_qTU-SxgRQpHimY-o