Epiport Consulting

17/12/2014

90 percent of mobile searches lead to action,
More than half lead to sale,
74 percent of people use their mobile phones to help them with shopping.

For Better Customer Engagement, It’s Time to go Mobile

Accessible anytime, anywhere, today’s mobile-centric consumers are constantly connected. Often relying on their mobile for instant interaction with their brands of choice,...

16/12/2014

Air New Zealand transports us to Middle Earth, with a host of stars from the new Hobbit movies adding new meaning to ‘elf and safety’ in its viral in-flight safety video.

As the official airline of Middle-earth, Air New Zealand has gone all out to celebrate the third and final film in The Hobbit Trilogy - The Hobbit: The Battl...

15/12/2014

Brand Decisions, Key messaging and positioning, Marketing mix..
First Month of a Start-Up: Top 10 achievements the CMO should now be able to tick off the list.

This is the fifth instalment of a five-part series on start-up marketing, and delves into the top 10 achievements the CMO should now be able to tick off the list.

11/12/2014

South Korea betting on casino resort business targeting the growing wave of Chinese tourists

-South Korea is now home to 17 casinos.
-Casinos catering exclusively to foreigners generated a total of 1.36 trillion won ($1.2 billion USD) in revenues last year.
-Japanese tourists were the main customers in the past, but today vacationers from China account for a whopping 47%.

SEOUL -- South Korea has an abundance of casino resorts in the works, with businesses and regional governments alike seeking to ride the growing wave

11/12/2014

CRM analytics tools give you the ability to organize your data into decipherable sections and develop a working knowledge of the bigger picture. Common features include:

-Segmentation
-Forecasting (sometimes called “predictive analytics”)
-Automatic notifications (triggered by events, such as purchase patterns)
-Real-time reporting
-Benchmarking (to keep you apprised of performance)
-Profitability analysis
-Visualization tools

As customers generate more data with their online activity, your sales team is going to need a CRM that can offer strong analytics. Take a look at four.

10/12/2014

Increase Qualified Leads With These 3 Digital Marketing Tactics

Tactic #1: Get Your CEO to Jump Into Social Media
Tactic #2: Commit to Blogging – Meet Your New Biz Development Pro
Tactic #3: Boost Search Rankings With Content Marketing

These three strategies, which include embracing social media, boosting your blogging efforts, and increasing content marketing, can help you improve your lead generation.

10/12/2014

47% of consumers says the Internet is their favorite shopping destination.

56% of consumers say that rewards/loyalty points would influence them to complete a purchase on a social networking site.

84% of store visitors use their mobile devices before or during a shopping trip.

Mobile commerce will account for 33% of U.S. online holiday sales.

80% of online shoppers and 71% of in-store shoppers say email offers influence their buying decisions.

Many businesses make the majority of their profits during the last few weeks of the year. If you're looking for last minute promotion ideas, and some motivation to boost end-of-year profits, this infographic will help.

09/12/2014

LOCALIZED LANGUAGES
When in Burma, speak Burmese ;)

MADE (CLASSY) IN CHINA
Chinese luxury and beyond.

10 trends shaping Asian consumerism in 2015

http://trendwatching.com/x/wp-content/uploads/2014/11/2014-12-ASIA-10TRENDS1.pdf

09/12/2014

E-Commerce Strategies: Less than 30 percent of shoppers who start to check out complete the process. Here are 6 Checkout Changes to Minimize Abandonment.

Practical Ecommerce: http://www.practicalecommerce.com/articles/76510-6-Checkout-Changes-to-Minimize-Abandonment

26/06/2014

Facebook's Snapchat rival Slingshot is now available worldwide after launching in the US a week ago.

Ellis Hamburger takes a look at Slingshot, Facebook's would-be Snapchat-killer, a new app that lets you send and receive disappearing messages, but with an i...

26/03/2014

Thailand’s third largest mobile operator, True move came up with an heart warming commercial titled “Giving” back in September 2013 which has since generated over 15 million YouTube.

ทรูมูฟ เอช เชื่อเสมอว่า "การให้ คือการสื่อสารที่ดีที่สุด" โดยเราสื่อสารผ่านภาพยนตร์โฆษณาทางโทรทัศน์ เรื่องราวในภาพยนตร์โฆษณาเรื่องนี้ สะท้อนแนวคิดของแบรนด์ ท...

06/03/2014

How to Promote Your App Through Social Media

http://blog.shoutem.com/2014/02/04/how-to-promote-your-app-with-social-media/