Next Market Lab

22/04/2019

2018 Advertising Expenditures in Japan

>In calendar year 2018, advertising expenditures in Japan totaled 6,530.0 billion yen. Internet advertising accounted for 26.9% of advertising expenditures, growing 16.5% compared with the previous year, to 1,758.9 billion yen. After excluding Internet advertising production costs, Internet advertising media expenditures amounted to 1,448.0 billion yen (up 18.6% compared with 2017), exhibiting continued robust growth.

>1. In the 2018 ad category breakdown, approximately 80% of the total media spend was for paid search advertising and display advertising.

>2. Mobile advertising media expenditures exceeded one trillion yen for the first time in 2018.

>3. In 2019, Internet advertising media expenditures overall are forecast to grow 15.9%, to 1,678.1 billion yen.

>4. Video advertising media expenditures amounted to 202.7 billion yen, and are forecast to grow to 265.1 billion yen in 2019.

http://www.dentsu.com/news/release/pdf-cms/2019026-0314en.pdf
(by Dentsu Inc. / March 14, 2019)

22/09/2018

2018 the 50 most sought-after startups in the U.S.

Entrepreneurs start with an idea and a belief that their vision can have a massive impact. It doesn’t always work out that way.

09/10/2017

>“inside the e-commerce giant is a stealth ad-tech startup. Amazon has quietly built software and tools that help advertisers buy programmatic ads and help publishers make more money from ads. “

Ad tech has changed, as has the list of hottest companies in this rapidly evolving sector in 2017.

21/07/2016

Advertisers can now buy native ads programmatically in DoubleClick Bid Manager.

http://bit.ly/2ajf3mU

Google brings true native advertising programmatically. Company also plans to improve ad experience for its Accelerated Mobile Page effort, also known as AMP

13/06/2016

This is a surprise for to acquire for $26.2 Billion.

http://on.wsj.com/25ThTVG

Microsoft said it has reached a deal to buy LinkedIn, the professional social-networking company, for $26.2 billion in cash as it pushes to make its products more connected.

29/05/2016

2015 investment trends in

http://bit.ly/24eDBNE

The report summarizes the monthly investment trends, investments by scale, investments by business type/period, investor companies, and annual M&A status in 20…

21/05/2016

launched its first set top box at

http://bit.ly/1XoOCvt

A new Mi Box runs on Android TV and can stream 4K video at 60fps. Launching in the US market but Xiaomi has not announced the price yet.

The Mi Box will be able to stream 4K content to your TV at 60 frames per second.

14/05/2016

Like this heartwarming Amazon Prime TV Commercial in Japan http://bit.ly/1Wwxyol

Amazon Prime saves the day when this young family's dog is feeling a bit left out.

13/05/2016

Surprising to see strategic investment to #滴滴出行 that has 86% share in China service market.

http://reut.rs/1TaLkwq

Apple Inc (AAPL.O) said on Thursday it has invested $1 billion in Chinese ride-hailing service Didi Chuxing, a move that Apple Chief Executive Tim Cook said would help the company better understand the critical Chinese market.

10/05/2016

landscape 2016

Source: http://bit.ly/21RZFxU (BICP)

06/05/2016

U.S. F.D.A. has decided to regulate e-cigarettes, ci**rs and ho**ah to***co sale, especially for teenagers under 18, with the following rules.

Key points of the new rules are:

1) Not allowing products to be sold to persons under the age of 18 years (both in person and online);
2) Requiring age verification by photo ID;
3) Not allowing the selling of covered to***co products in vending machines (unless in an adult-only facility); and
4) Not allowing the distribution of free samples.

This regulations will raise more discussions in Japan.

http://1.usa.gov/1q37FOM

FDA takes significant steps to protect Americans from dangers of to***co through new regulation

20/04/2016

Is RoBoHon a robot or a phone? Worth checking it's quality. Sharp has proved their potential of technology!

http://www.digitaltrends.com/mobile/sharp-robohon-smartphone-robot-news/

Sharp is developing a new smartphone called RoBoHon, except it looks nothing like a traditional phone. Instead, RoBoHon is a small robot friend who does everything your phone can, but with added cuteness.