05/21/2024
YouTube’s 2024 Q1 advertising revenue was $8.1B —5x the price Google paid to acquire the young video-sharing platform in 2006. Asia alone has a YouTuber economy of approximately $5B today. But it didn’t start this way.
Read my post about seeding the YouTuber ecosystem in Japan and Asia as one of the first dedicated executives for the business in the region: https://bit.ly/3UIZbNg
Inspired by a podcast recorded with Tyson Batino for his Scaling Japan Podcast. Listen here for our conversation and subscribe wherever you listen to your podcasts: https://bit.ly/3yr1wVG
This is the story of a team of 5 that grew to over 50 and demonstrated a passion for YouTube and YouTubers daily —to broadcast themselves.
In 2009, YouTube in Japan was a developing business far from the ecosystem it has become: my experience seeding the YouTuber ecosystem - today, $5B in Asia.
