01/03/2016
Do you really need to campaign?
Campaigning can be fun but it's often hard, dull, frustrating and unsuccessful. Campaigning is usually only done when all else has failed. It involves a conversation with society, persuading people to take an unusual interest in supporting a move that would not normally happen. It means setting up and sustaining processes that are not normal or 'business as usual'. If politics is the 'art of the possible', campaigning is the science and art of changing what is possible. Do it right and a campaign succeeds in inspiring its followers to go on to the next target. But unstructured or poorly focused campaigns are hot air balloons kept aloft by burning idealism and goodwill, until they suffer 'burn out'. So before you go any further stop and ask yourself: do I really need to campaign? Or can I get what I want by other means - 'business as usual' - can I buy it, can it be delivered by simply asking politely, or through quiet lobbying, or by trading or through politics?
This a platform that helps the upcoming politician to know what it takes to joint he competitive political campaigns
