27/07/2026
๐๐ก๐ฒ ๐๐จ๐จ๐ ๐๐๐ฌ๐๐๐ซ๐๐ก ๐๐ญ๐๐ซ๐ญ๐ฌ ๐๐๐๐จ๐ซ๐ ๐๐๐ญ๐ ๐๐จ๐ฅ๐ฅ๐๐๐ญ๐ข๐จ๐ง
By the time data collection begins, three decisions have already fixed the ceiling on the quality of your study, that is, the research questions, the sampling strategy, and the measurement approach.
No amount of clever analysis can rescue a design that asked the wrong question of the wrong people with the wrong instrument.
However, in practice, design gets days while fieldwork gets months. Teams inherit questionnaires from previous projects, sampling frames go unexamined, and โwe will sort it out in analysisโ becomes an unofficial methodology.
๐๐๐๐จ๐ซ๐ ๐๐ฉ๐ฉ๐ซ๐จ๐ฏ๐ข๐ง๐ ๐๐ง๐ฒ ๐ฌ๐ญ๐ฎ๐๐ฒ, ๐๐ฌ๐ค:
(1) What decision will this evidence inform?
(2) Who must the findings represent, and does the sample achieve that?
(3) Would two reasonable researchers measure the key concepts the same way?
If any answer is fuzzy, the budget conversation is premature.
