Phanice Shamalla-Mulengwa- Sales & Marketing Strategist.

Phanice Shamalla-Mulengwa- Sales & Marketing Strategist. There are many small business ideas for mums that allow you to work from home and balance the full-t It is not your regular business type, it’s much better.

YES, there is an ideal business that is well suited to stay at home mom. You just need to take the time to look into this with an open mind and see if this is for you. It is better to say “no” to something you understand than to blindly miss it entirely.

Imagine there was a cakeEverytime you ate a sliceIt replaced itselfEverybody is eating a slice (which gets replaced)But ...
28/06/2024

Imagine there was a cake

Everytime you ate a slice

It replaced itself

Everybody is eating a slice (which gets replaced)

But you aren't eating any

As you are afraid there isn't enough cake for you

Thats how silly you sound when you say the ____ market is saturated.

Business owners often cast a wide net, hoping generic lead magnets will attract leads.The reality?They attract no one.Th...
20/03/2024

Business owners often cast a wide net, hoping generic lead magnets will attract leads.

The reality?

They attract no one.

The solution?

A laser-focused lead magnet that provides a complete solution to a narrow problem.

This is the 4th topic I guided my coaching students with in my 5 week coaching program to help them attract high ticket clients.

Here's how I guide them to create a lead magnet that ACTUALLY attracts leads:

Free value = Trust

And trust is exactly what you need to get people to buy from you.

That’s why a lead magnet is such a valuable asset to have as a business owner.

It leads to AUTHORITY and TRUST…

2 important things you need to sell your services.

The most important thing to understand when it comes to your lead magnet is your dream buyer.

You have to think…

What would be of value to them?

So much so that they would be willing to give me their time and attention ? Their name, number and email address?

What will make them curious to want to know more about how they can hire me?

Next comes the title.

If you were to offer a lead magnet in the form of a quiz titled “ Are you making any of the 5 common mistakes 65% of the population make with their first investment property? ”.

You’re attracting a specific set of people to your email list that you can then market your offer to via email.

Your headline is important to get right.

Here’s 4 essential headline elements that help position your lead magnet as a “must-have resource”:

1. Make it attention grabbing

2. Include numbers

3. Create intrigue/curiosity

4. Show them what’s in it for them

The right type of lead magnet depends on your target market.

They don’t have to be complicated.

You likely already know a substantial amount about your service…

You just need to find something that you can give your ideal customer that will be highly valuable to them.

Don't worry about them getting the information and not hiring you. Information is nothing without IMPLEMENTATION. That's where you come in. They need your expertise in order to implement the strategy successfully. They cannot do it successfully without you.

The best kind of lead magnets offer a quick win.

They don't have to be 100 pages long.

Just enough to make someone want to sign up for the lead magnet and something that offers enough value to build trust in you.

DON’T SEND THEM CRAP!

Here’s some examples:

• eBooks and guides
• Cheat sheets and checklists
• Video tutorials and webinars
• Templates and samples
• Quizzes and assessments
• Exclusive access or memberships

Your lead magnet is supposed to help you build trust and credibility in you and your offer.

Make sure it's good!

Need help with creating a lead magnet that will attract serious buying clients?

Let's chat. DM me now

What is overwhelming you most in your business right now? Read👇🏾👇🏾👇🏾These are just a few of the questions I ask in the p...
05/03/2024

What is overwhelming you most in your business right now?

Read👇🏾👇🏾👇🏾

These are just a few of the questions I ask in the process of qualifying clients.

✅ Do you have a clear offer?
✅ Do you have a strategy to attract and qualify leads?
✅ Do you have a buyer journey framework?
✅ Do you have a nurture and follow up process?

Well.....do you? 🤷🏾‍♀️

The process of creating a profitable coaching or consulting business is daunting. I am not going to sugar coat it.

But the beauty is you have people like me who can share knowledge, expertise and strategies to help you avoid the failures and the costly mistakes we made along the way.

I have room for three clients who want to double their profits before June 2024.

DM me for details ✨✨

Book a free call here

"I want to give up""I’ve posted 3k times""But I still haven’t gone viral"Picasso made 13.5k paintings.He's the most reno...
22/01/2024

"I want to give up"

"I’ve posted 3k times"

"But I still haven’t gone viral"

Picasso made 13.5k paintings.

He's the most renowned painter in history.

Yet he has less than 20 famous paintings.

More reps is the only thing that can save you.

You better keep going.

Forget about your current position.Just hit the road.All brands started with 1 fan.All email lists started with 1 subscr...
22/01/2024

Forget about your current position.

Just hit the road.

All brands started with 1 fan.

All email lists started with 1 subscriber.

All businesses started with 1 customer.

It all started small, just keep building.

21/01/2024

The difference between a dream and a goal?
A deadline.
Your ambition needs a timeline...Or it’s just a wish floating in the wind.

20/01/2024

"I want clients." = Desperate
Instead?
Change the perspective.
"I have something clients want."

Snoop Dogg is teaching us a MILLION DOLLAR LESSON… It’s that exposure DOES NOT pay the bills! Do you remember his viral ...
19/01/2024

Snoop Dogg is teaching us a MILLION DOLLAR LESSON…

It’s that exposure DOES NOT pay the bills!

Do you remember his viral post saying he is going to “Give Up Smoke”?

The internet went CRAZY… turns out, it was just an ad campaign for a smokeless fire pit

On the outside looking in, this campaign should be deemed a success. It had MILLIONS of views.

But guess what? The CEO of Solo Brands (the company who makes the fire pit) was recently FIRED because the campaign DID NOT increase sales🥴🥴

That’s because not all content is created equal!

Influencer marketing is for brand awareness (which this ad did a great job at🙌🏾). Millions of views rarely ever equals money in the bank.

Marketing is the art of building a relationship with your potential customers.

That relationship takes time! Going viral is great, but make sure you follow it up with building a genuine connection with your audience🙌🏾

It’s all about planting the seed🔥

18/01/2024

4 high ticket clients
OR
40 low ticket clients
Why???

I get sooooooo frustrated.Especially when I hear excuses from clients:- I don't have extraordinary stories- I have nothi...
17/01/2024

I get sooooooo frustrated.

Especially when I hear excuses from clients:

- I don't have extraordinary stories
- I have nothing to say
- I'm not interesting
- I'm just a regular

You are so damn wrong. Here is why:

Because you don't have to have an extraordinary personality or a rags to riches story to interest people.

The proof:

When you meet someone, what makes you want to talk to them and see them again?

The fact that she swam with dolphins?

Or the fact that their daily life is similar to yours?

And that makes you understand each other in 2 seconds?

You don't have to have an original, extravagant life.

Neither a sad story to be interesting.

If you wait until you've got something out of the ordinary to express yourself?

There will always be someone to raise the bar.

What makes people want to follow you is that they recognize themselves in you.

In your values.
In your passions.
In your journey.

Even if your story sometimes seems "normal" to you.

It's this combination that makes you unique.

The point?

Make your content creation your personal diary.

Write your losses, successes, happiness, sadness…

Everything that makes you, YOU.

DARE TO BE YOU 💛

16/01/2024

Productivity when you have 5 days:
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Productivity when you have 5 hours: |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||

16/01/2024

Looking for your first client?

You need to:

• Have an offer
• Build your authority
• A way to collect payment

Keep it simple.

Address

Nairobi

Website

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