Through this project, we would like to communicate to the public using models in form of photos, talks and clean ups done by models themselves and other people involved. The approach is exceptional because models being smart and kempt would create a sort of contrast between them, and the littered environment, hence triggering people’s thought. The campaign would benefit people living in the inform
al settlements because the main cause of improper solid waste management is lack of awareness; and the project mainly aims at creating awareness on solid waste management issues, targeting the general public but mainly the slum residents because they are the ones who are mostly affected.
