Creative Director | Photographer | AI for Visual Communication & Marketing
Multicultural and multidisciplinary, I bring over 20 years of experience across branding, advertising, photography, and digital content—now amplified by cutting-edge generative AI. Originally from France, I grew up in Marrakech and Abidjan, and have called Southeast Asia home for the past 19 years. My creative foundation i
s rooted in art-based storytelling and visual strategy, working across traditional and digital media—from ATL/BTL campaigns to immersive content experiences. In recent years, I’ve expanded my creative practice into Generative AI, using tools like MidJourney, ChatGPT, Kling, Luma, and Suno to develop visual narratives, brand assets, and marketing campaigns at scale. I also teach AI for Marketing & Social Media at the university level and run corporate training programs to help teams unlock the potential of this fast-evolving space. Clients & Campaigns:
I’ve led projects across Cambodia, Singapore, Vietnam, Australia and Macao for brands such as Canon Asia, McDonald’s, Hello (Axiata), ANZ Royal, Wing, LG, Yeo’s, Société Générale, Online, Asahi, Intercontinental Hotels, and more. NGO & Humanitarian Work:
I’m deeply committed to impact-driven communication, having collaborated with organizations like USAID, UNAIDS, UNDP, EU, WorldVision, PSI, Mission Australia, ILO, and the Khmer Rouge Tribunal. Core Expertise:
Creative Direction • Generative AI Content Creation • Photography • Visual Storytelling • Brand Strategy • Graphic Design • Digital & Social Media • Experiential Campaigns • Web & UX Design • Workshop Facilitation
Publications:
- Getty Images
- CNN International
- The New York Times
- National Geographic
- Lonely Planet
- BBC
- Latitudes (Thailand)
- Phnom Penh Post
- Cambodia Airways Magazine
- Jet Star Magazine
- Cambodge Mag
- Fashion Lab
- Khmer Times
- Management Insider
- National Museums of Liverpool (UK)
- Geo Magazine (Germany)
- Readers Digest (US)
- TravelandLeisuredotcom (US)
- Huf Magazine (US)
- Asian Geographic Passport (Singapore)
- Transfert Magazine (Japan)
- Sovrin Magazine (Cambodia)
- Les Hommes & Ladies Mag (Cambodia)
- Travel + Leisure MAY 2013
- Liberation (France)
