For the those potential customers who prefer to browse rather than discuss, we have created this very complete "about us" section with many facts and explanations about E*TrusT Financial. Our insistance on transparency transpires through the following pages where we inform the general public on our business model, concepts central to our company like the concept of WYCIWYG (what you click is what
you get) and even the way in which we make money is discussed. The main concepts at the core of our E*TrusT Financial are:
1) Offering the most competitive, transparent and simple ex*****on to the foreign exchange and futures trader (to such an extent that most traders having used other brokers before us are quite agreeably surprised).
2) Transparency in everything we do, from the way we present our company to potential customers to our method of ex*****on.
3) Keeping our profit margin small per customer. Most foreign exchange dealers focus on increasing their profit margins per trade. We at E*TrusT Financial focus on decreasing our profit margins per trade (within reason) so that our ex*****on can be better than that of other brokers and through using skillful marketing techniques gaining the largest market share possible because of our outstanding conditions. The result is practically no cost trading for even very small customers.
4) There's no point chasing after customers who don't want to open an account. At E*TrusT Financial we have no telemarketeers, we only call customers that ask to be called and we believe that traders who are serious about opening an account will do so without having an E*TrusT Financial employee call them 3 times a week. Basically we respect people's intelligence and right to privacy. The added value to this concept is that it is a cost effective way of running a business.
