25/08/2025
The Book : Essentials of Modern Marketing was launched on the 22nd at the Oak Room Cinnmaon Grand with the patronage of top corporate leaders, academia and other dignitaries.
The inaugural Sri Lanka 🇱🇰 Edition of the Essentials of Modern Marketing by at el was officially launched after 13 years of profesor kotler visiting Sri Lanka. As he stated; Sri Lanka is a sleeping lion and there is so much potential that need to be harnessed. Branding and brand building can pave the way for economic prosperity in Sri Lanka and it was highlighted by all speakers at the event including the chief guest : Her Excellency Dewi Tobing the ambassador to Sri Lanka of the Republic of Indonesia, Mr Nalaka Kaluweva, Secretary to the Ministry of Edication, Prof Nalin Abeysekara - National Advisor - Kotler Impact Sri Lanka, Mr Denzil Perera, the official representative of Kotler Impact in Sri Lanka.
The inaugural edition of EOMM SL countians 22 unique case studies covering multiple sectors representing diverse sectors including : FMCG ( tea and ), Banking ( Bank), Insurance ( Life), Home care ( J), Building Material ( and ), Sustainability ( ) , Education ( and ), Ceylon Spirits( Gin and Arrack), Socioprenuership ( Movement), Premium Water ( ), Property Development ( Group), Investment Plantation ( Hands Plantation), Oral care ( ), Media ( ), Hospitality ( Grand Hotel), Healthcare ( ), Nation Branding ( Lanka Cricket) and Entertainment ( ) etc …