Infologix

25/02/2017

Are you still using social media to endlessly harp on about the benefits of your product/service instead of telling riveting and relatable stories about your brand?

Social media is built around storytelling, and the latest social tools reflect this, which is important to note.

24/02/2017

These 7 mistakes shouldn't be made in any pitch regardless of whether you're selling a solution to a client or pitching to an investor for seed money.

You are running a company and finding the time to really practice your pitch feels important, but never urgent. The most common mistakes in pitches boils down to time management.

23/02/2017

What do agencies think of content marketing? Is enough being spent on creating content? What do freelancers think of the marketing activity? Are they satisfied with their work?

This infographic from CopyPress provides an overview of what marketers, business owners, and content creators think about the current state of content

22/02/2017

There's always a lot to learn from others who succeed in effectively advertising on digital.

Facebook is not easy to master for social media marketing success. Here are 6 Facebook marketing case studies for you to learn from and get inspiration

21/02/2017

Are you split testing your ads, segmenting your reporting data, and prioritizing those who have a higher chance of converting?

NOTE: Regarding the fourth ad tip - you can now just use the 'narrow audience' option when defining your audience to select people who fall into one category AND another category.

I’m a huge fan of how easy Facebook has made it to advertise on their platform. You can create a campaign with zero experience and have it submitted to Facebook Ad Approvers within minutes. It’s...read more

20/02/2017

How do you reduce complexity when managing social media for a large organization?

1) Map out what you really need - which platforms you'll focus on for each market / target audience and how much time and effort you'll spend on each.

2) Get rid of the many useless reports with meaningless numbers and ask your marketing executives to give you insights and actionable information.

3) When it comes to third party social media tools figure out which role each department plays on social media. Get them the tools to allow them to do what they have to do - no frills.

In 2006, I started working in social media marketing when things were simple. We only had a small handful of social channels...

19/02/2017

Ever wanted to become a social media influencer? It's a pretty interesting and rewarding job and like any other kind of work, to be successful, you'll really have to work both hard and smart.

Here are 5 basic things you have to do to become an influencer.

Influencer marketing is on the rise, so how can you become an influencer yourself and maximize the benefits?

18/02/2017

Did you know that people use their phones vertically 94% of the time?

In their pursuit to become the go-to platform of online video content, Facebook's rolling out a better way to display vertical videos, the ability to watch one video while you scroll through Facebook or use your phone, and a new TV app.

Facebook has announced a range of new video tools and improvements, including 'sound on' autoplay and improved vertical video presentation.

17/02/2017

Facebook's crawling deeper into LinkedIn's territory. It's testing out new features that will allow employers to easily advertise vacancies and job seekers to easily submit their job applications and resumes on Facebook.

LinkedIn has neglected two big opportunities Facebook is now capitalizing on: helping lower-skilled workers and people who aren't actively looking for a job...

16/02/2017

Google Maps is rolling out a very handy feature! Soon it'll be able to tell you how difficult it is to find parking at your destination.

New parking difficulty icons on Google Maps for Android

08/02/2017

Facebook stats you should know for a more engaging page.

05/02/2017

As more of your customers conduct their searches on mobile, do you have clear, concise and powerful copy to engage them?

A big SEO trend in 2017 could include condensed content for better search rankings.