06/10/2026
An audit that ends in a ninety-page PDF has failed. The job is to find where revenue leaves an online shop and name it in one sentence.
It usually leaves in four places: a listing organised like a warehouse rather than like a search, a mobile load slower than the traffic it carries, a checkout where every extra field is another door out, and measurement wrong enough to turn every decision after it into a guess. Ranking those four by impact is the audit; fixing them in that order is the work.