Fox Drinks Luxembourg
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- Fox Drinks Luxembourg
Low-calorie, low-carb, sugar-free & vegan drinks without any artificial flavors or preservatives.
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Luxembourg
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Our Story
Fox Drinks Luxembourg was founded by the couple Catherine Hoffmann & Pierre Beck in 2016.
As you can see on the upper picture, Pierre was obese as a teenager and always struggled with his weight and carbs/sugar addiction since his childhood. At the age of 19, he weighed 153 kg. After trying numerous diets, he decided to completely change his nutrition & to start living a "low-carb" way of life from the 1st of January 2012 on. Over the span of 2 years, he lost 65 kg (153 kg to 88 kg) and went from a size ###XL to a size L. What he missed the most in his new way of life, was a chilled, refreshing beer after his workout or when going out with friends on the weekends. When he had to invent a new product for a university course at EM Strasbourg Business School in 2013, it was evident that the idea of a "low-carb" beer came into his mind. Catherine, persuaded of the idea & the concept of #lowcalorie, #lowcarb & #sugarfree drinks, convinced Pierre to take action in 2015.
After almost 2 years of research & development, FOX Premium Pils was officially launched in September 2016.
After aging on the lees for over 3 years, FOX Crémant Brut Nature "Cuvée Catherine Marie" has been officially launched in December 2018.
