Astra BSG

08/06/2020

Services we offer

05/06/2020

03/06/2020

- Target Market
In Business and Marketing strategy, a target market is a group of customers towards whom a business's major product or offerings is best suited. A target market for a particular product are those specific people who stand to give patronage to that product.

The target market typically consists of consumers who exhibit similar characteristics such as an location, income or lifestyle) and are considered most likely to buy a business's market offerings or are likely to be the most profitable segments for the business to service

It is greatly important to identify a product target market before launching, as the target market usually dictates the marketing strategy, pricing and other factors that come into play in the success of a product in the marketplace
In analysing a target market for a potential product launch, the first step is usually market segmentation, which basically divides the market into distinct demographics such as Young/old.

Wealthy/Economy, Rural/Urban, e.t. The possible market segments are numerous and it's the entrepreneurs goals with the product that determines what market segment to market to

Target Marketing allows the business to talar its marketing activities with the needs, wants aspirations and expectations of target customers in mind. This enables the business to use its marketing resources more efficiently, resulting in more cost and time efficient marketing efforts.

Positioning refers to decisions about how to present the offer in a way that resonates with the target market. this is the conscious effort by which an entrepreneur alters the perception of his target market to his product offering
The aim of market research amongst other things is to identity and gather Information about target markets. It help the entrepreneur keep informed about the characteristics of a proposed target market and the peculiar needs that's to be satisfied effectively within such target market

The place of branding in target marketing allows for the creation of a product offer that resonates well with the intended market, Branding is what shapes a customer's initial reaction to a product before advertising can be carried out effectively, extensive studies is needed to be made into the target market for the product, so as to enhance maximum efficiency and returns for the ad campaign

At Astra BSG, we offer Business Consulting services, market research, advertising marketing and branding services. Contact us today

03/06/2020

- Product Life Cycle
The product life cycle of a particular product under consideration refers to the entire stages the products pass through from initial design, engineering, manufacture, sales usage and disposal. it summarises the beginning and ending of a product, with the corresponding market forces in between

A products life cycle tells all about the product and how the market reacts to it. The marketing needs of particular product being offered usually depends on it life cycle, in consideration of sales, pricing and other promotional strategies, the life cycle consideration comes into play as it's important to maintain market fit.

As It of utmost importance to carefully plan and strategize the launch of a particular product, care must be taken to put into consideration It's ending and disposal also. To understand efficiency, retention, acceptance and organic growth, a product's life cycle come into play
Life cycle greatly differs from product to product.

Consumables life fish have a very short life cycle and thereby most of its marketing efforts are usually geared towards a short term consideration, while products such as automobiles have a very long life cycle such that most of its marketing strategy is geared towards a long term basis

Market demand and supply is largely played on by the life cycle of a product. The acceptance and usage of products with a short life cycle tends to change rapidly and is easily moved by any demographic, economic or social change, Meanwhile for products with longer life cycle, the impact of any socio economic change Isn't felt immediately but rather gradually and might take years before full impact could be studied
The conceptualisation and design of products a much more effective by putting it's life cycle into consideration. In order to capture a market effectively the design of its life cycle should adequately fit with its Intended market

At Astra BSG, we offer Business Consulting, Product Design, Marketing and Branding operations which would enable your product find it's place in the market and in the hearts of consumer

Contact us today

03/06/2020

- Returns on Investment (ROI)

In business and accounting terms. Returns on Investment or simply ROl refers is a ratio between net profit over a particular business period and cost of investing in that business. A high ROI means the investment sans compare favorably to its cost, while a low ROI indicated minimal performance of investment over that certain period. Asa performance measure, ROI is used to evaluate the efficiency of an investment or to compare the efficiencies of several different investments. it is usually utilised as a comparative measure, as it tells how well or how bad an investment might be faring for that particular period

ROI provides an insight into profitability and usually investments with the highest ROl's are prioritised in any business or investment dealing. Due to the fact that ROI only covers for specific period, it is not an absolute judge of the viability of an investment as businesses go through cycles and one which yields a low ROI for a period might yield a high ROI another period
For a single accounting period, ROI is derived by dividing the Net income by the investment Le ROI Net Income Investment When Net Income is the Total profit-Expenditure

ROI as a comparative tool is really important when measuring the viability of a business and in considerations of opportunity cost. In the business world a high ROl easily positively affects the chance of external Investor putting money into a venture since everybody wants to win on a long run. ROI reports can easily be manipulated to suit a particular purpose, as It is calculated periodically and creative accounting methods can be used to spread or hide losses in order to present a healthy figure for potential investors. So it is very important to understand the basics of business accounting in order to spot any misleading figure in the event of an investment decision
For any aspiring or established business owner, it is important to know the ROI which applies on average In any business sector they might be invested in. This help to keep a healthy check on business performance as it's only healthy for a business to operate at or above the average ROI. In case of a lower than average ROI it points out that there's something wrong in the business practices and necessary corrections needs to be taken.
At Astra BSG, we offer Business consulting, product design, Branding, Marketing and supplies services. Reach us today for all your business needs

03/06/2020

- PROCUREMENT

In Businesses procurement usually refers to the act of sourcing and delivery business related supplies. In more detailed terms, procurement encompasses the whole aspect of identifying necessary business needs or materials, allocating resources to facilitate the purchase of such materials, sourcing for the best possible materials from suppliers/producers, engine in negotiation setting up logistics to convey and deliver purchased materials and incorporating the purchased materials into the business inventory.

It's now expedient to realise that procurement in business has to do with more than just purchasing and delivering goods. It is a broad field which requires necessary business acumen, carefulness, negotiation skills and logistics strength. The role of procurement in business is highly Important to its survival as it can dictate how fast a business's operations would run.
A major part of operating cost in a business usually goes into the area of procurement, every business needs one supply or the other and there's really no company that really 100% vertically integrated yet) i.ethey fully manufacture all of their business inputs

Any business which gets thing wrong in the area of procurement is highly certain to be badly affected on a long run. Cases of financial misappropriation, fraud and inefficient purchase is rife in the field of procurement, such that it is expedient for businesses to dedicate their best hands into the areas of procurement. The role of financial accounting and audition is major in procurement operations as it serves as check and balance to any inadequacy in procurement operations

In the running of a business, the proper handling of procurement especially as regards to best quality and best prices, can easily the the determinant of business success or failure.
Procurement for business operations can either be from the primary producer or retailers. The choice of sourcing is usually baud on factors such as convenience, logistics support, financial strength, distance proximity and timing. Procuring from producers usually offer the cheapest options, but requires considerably more logistics support and sometimes requires greater financial commitment.

Procuring from retailers offer the most flexibility and choices, entails more convenient but poses a disadvantage in terms of cost and efficacy.

At Astra BSG. We provide business consulting and Procurement services. Reach us today for your procurement needs

25/03/2020

Don't allow your Business suffer this period, make the right choice and invest in Digital Marketing. Reach out to us and let's explore sales possibilities together

23/03/2020

Health is Wealth. The current outbreak of the COVID 19 virus has proven this beyond doubt. Endeavor to stay safe, get adequate supplies and practice Social Distancing. We shall all come out of this stronger than ever.
At Astra BSG, we are a full service business and IT solutions providers. We care about your business and sustainence and we seek to help you find ways to improve as an individual and as a Business owner.
We're just a DM away, feel free to reach us on any Business Consulting, Business Plan, IT solutions, Marketing, Digital Marketing and Market research.

23/03/2020

Health is Wealth. The current outbreak of the COVID 19 virus has proven this beyond doubt. Endeavor to stay safe, get adequate supplies and practice Social Distancing. We shall all come out of this stronger than ever.
At Astra BSG, we are a full service business and IT solutions providers. We care about your business and sustainence and we seek to help you find ways to improve as an individual and as a Business owner.
We're just a DM away, feel free to reach us on any business Consulting, Business Plan, IT solutions, Marketing and Market research.

27/02/2020

Our tech support team help in deploying necessary technological solutions to cater for our clients' various business needs. We build Websites, Business Applications, Email tools, Internal business servers, Social media channels, Organizers, Customer portals and other tech services that might be needed to ensure better operations for the business.

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Our highly experienced team help build tech solutions to the best standards. We maintain up to date knowledge on the arrays of technological products our clients might need in their business operations and we offer comprehensive tutoring to our clients in the workings of any technological service provided. We help build customer relationship management tools for businesses, which enables them to use internet powered tools relate with their customers

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We aim to ensure business growth and modernization, so we assist in applying new age tech solutions to existing businesses that haven’t tapped into the many possibilities being offered by technological innovations. We offer affordable service options so as to cater for all sizes of businesses. On request, we can help arrange third party management of tech services for our business partners

27/02/2020

Our consulting operation offers highly researched and insightful business operations/management advisory. We follow global best practices to lead your businesses aright in it’s operational field. We offer unbiased and pragmatic opinions on business setup and running. Our consulting practice involves comprehensive and transparent research methodologies to give our clients confidence in their dealings with the firm.

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We offer business registration and licensing services. We help get businesses on their feet by providing adequate knowledge on various technicalities and regulatory processes needed to keep the business in the right side of the law. We help take the burden of cumbersome registration processes off our clients and we deliver required documents right on schedule.

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Our team of business professionals work with clients to provide ongoing advisory services. We are committed to ensure the growth and success of our business partners so we are always on retainers to our clients and help them navigate through the various trenches they might encounter in the business world. We offer flexible working hours and is always ready to meet our clients through any channel or location most convenient for them.

27/02/2020

Our marketing operations help our business partners efficiently get their products and services to their desired market. We facilitate and advise on several marketing channels which would enable increases sales of products and ensure customer satisfaction. We help position new entrants in the market to ensure maximum exposure, we assist in ensuring continuous and increased sales of existing products and we help strategize marketing plans to outdo/beat market rivals and competition.

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We have dedicated digital marketing operations which enables clients tap into the digital side of marketing, in the fast changing global market, online based marketing has seen the highest growth rate and adoption, we help clients set up digital marketing channels and ensure the visibility of their respective brands in the digital world. We assist in deploying and maintaining digital marketing strategies which is sure to enable increased sales and brand recognition.

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We help identify the most effective marketing methods for our clients and help in implementing all marketing strategies. Our operations provide manpower to facilitate physical marketing needs. Our procurement team help provide any supporting materials that might be needed in the A-Z of marketing operations Our services are tailored to fit the marketing needs of our respective customers. We offer an affordable alternative to ensuring your products and services are effectively marketed