13/02/2026
So, it’s that time of year again and we couldn’t be prouder to present our latest photographic project. This series was conceived alongside a long time friend, art director and cultural activist as a tool to question the roles that Arab, Amazigh and African women have played and still play in our collective subconscious since 19th century Orientalist painting. This role: a fantasy of leisure, lust, and lethargy is often internalized by the women themselves as true and this is our attempt to claim back the “oriental” space as a space of tradition that is inhabited from the opposite perspective - one of agency and action.
To do so, the series represents, through the artful lens of another long time friend, , 6 professional Moroccan women whose daily work has a direct impact on Tangier’s creative, cultural and entrepreneurial community. It is a statement that rejects the pre-established cliché narratives of what it means to be “Oriental”… Maybe smoking a lazy pipe? Or belly dancing? In a harem-where the notion of sisterhood becomes secondary to that of subservience or seduction? Maybe not…
Our images are a manifesto and a tribute to action, to intelligence, to humour and to a sensuality that is embodied and never suffered.
The powerhouses that embody such joy and that we are proud to call our friends, ambassadors and collaborators are: , , , and .lahlou .
Last but not least, we couldn’t not mention the magical home that welcomed this project. Dar Dmana, a historic Tangier home built in 1901 and both a diplomatic and spiritual hub during the 20th century. We will never thank the Cherif d’Ouazzane family enough for welcoming this project. The vibes and stories in this house are something else-and definitely worth another post so stay tuned!
So voila, here is the first image of Re-Oriented, a photographic essay telling the story of a collection of garments in silk brocades and intricate prints that are conversing with clean lines and minimalist volumes and exploring this tension a little bit like we explore our own contradictions. We hope you like it!
