18/12/2020
Why market on social media?
Here are some reasons why social media marketing is valuable:
-Social media is big. Facebook, the largest social media platform, has over two billion users worldwide and climbing; LinkedIn sports over 600 million members as “the” network for B2B marketers. Every day nearly 1 billion videos are watched on YouTube, and nearly everyone goes to Yelp or Google to check out reviews on Local businesses.
-Your customers are on social media. Nearly everyone uses Facebook_from teenagers to grandmas, business executives to flight attendants. Most Professionals have at least a LinkedIn Profile. Everyone reads reviews online, many post pictures to Instagram, etc. You should “Fish where the fish are” as a marketer. By participating in social media, you can reach your customers where they “hung out.”
-Social media is free. Facebook, Yelp, Snapchat, YouTube, TikTop, Instagram, Pinterest…are, of course, free to use. Users love them because “for free” they get access to their friends and family; plus information on brands that they love. And in terms of marketing, there is a lot you can do, for free, to build your brand, spread eWOM(electronic word of mouth), help you stay top-of-mind with your customers, and even “get shares” or “go viral.” (“Free,” as we will learn, does not mean easy or no hard work involved _ more on that later!)
eBook $9.99 U.S.D
Social Media Marketing Workbook: How to Use Social Media for Business (2021 Social Media Marketing Book 1)
