20/01/2020
5 steps to start blogging for your coaching business
Step 1
Audience & Goals
Your first step is deciding who you’re talking to and what you want your blog to achieve.
Having audience clarity, as well as, clear goals from the beginning is going to make it so much easier to create targeted, searchable content, and will also allow you to measure the success of your blog once it’s been published.
Step 2
Use SEO to level up
The next step is writing about topics your audience cares about and are searching for!
SEO may sound intimidating and complicated at first, but it’s quite simple when you get the hang of it and can seriously improve your rankings on Google and pinterest.
Even having a basic understanding, and following simple best-practices will help here. The first step in an SEO strategy is determining your keyword or keyword phrase (called a longtail keyword). This is the term that someone is putting in the search bar on Google to find information, answer a question or solve a problem they’re having. When they search a word or phrase you want YOUR content to pop up as the top search result.
Step 3
Skyscraping
If you’re having trouble figuring out what to write about this strategy is for you. The term “skyscraping” means looking through the content of your closest competitors, seeing what’s working best for them, and using those topics to create even BETTER content.
Here’s the thing friend… There are no new topics. There are only REPURPOSED topics. Your job is to choose highly searchable topics that are relevant to your audience and brand, and give more value than what you’re finding on the internet. To figure out what content is performing well you can use competitor research tools like Ahrefs (pronounced H-refs)
Step 4
Choose compelling CTA’s
Use Compelling CTA's
Your readers are more likely to take action when you tell them what you’d like them to do! This is what’s called a Call to Act
